Dr. Gleb Tsipursky

Dr. Gleb Tsipursky, P.h.D, is the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. He is the best-selling author of seven books, including Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. His expertise comes from over 20 years of consulting for Fortune 500 companies from Aflac to Xerox and over 15 years in academia as a behavioral scientist at UNC-Chapel Hill and Ohio State.

Dr. Gleb Tsipursky is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website.

Education and Career

Best Return to Office Plan: A Team-Led Approach

Education and CareerDr. Gleb Tsipursky

Surveys show that anywhere from two-thirds to three-quarters of all employers intend to have a hybrid workforce after the pandemic as part of their return to office plan. Employees would come in one to three days weekly to work on collaborative tasks with their teams. The rest of the time,...

CEO Advisory

How Normalcy Bias Led Boeing to Crash Into Disaster

CEO AdvisoryDr. Gleb Tsipursky

Due to the grounding of its 737 Max airplane following 2 deadly crashes that killed 346 people, Boeing lost $5 billion in direct revenue by the summer of 2019. The overall losses - ranging from damage to the brand to losing customers - were valued by investors at over $25...

Tech and Innovation

Creating Competitive Advantage in Returning to the Office

Tech and InnovationDr. Gleb Tsipursky

Marvin, the CEO of a 4,000-employees company, is uncomfortable working alone and was looking forward to a return to the office after the pandemic. However, his company’s hiring of managers to prepare for the post-pandemic recovery revealed the trend on work arrangement preferences, showing that many prefer telework, especially younger...

CEO Agenda

Why Do So Many Leaders Screw Up the Return to the Office?

CEO AgendaDr. Gleb Tsipursky

Due to strong employee resistance and turnover, Google recently backtracked from its plan to force all employees to return back to the office and allowed many to work remotely. Amazon also backtracked on its plans to have a fully office-centric culture and allowed employees to have a hybrid schedule. Apple’s...

Lifestyle and Travel

Delta Surge Reveals the Folly of Normal Office Return

Lifestyle and TravelDr. Gleb Tsipursky

With vaccine effectiveness against the Delta variant dropping to 39%, it is absurd to pursue a normal office return. Make no mistake about the danger: the Delta surge forecast to grow much worse in the next few months. Indeed, the CDC is asking vaccinated people to wear masks and moving...

Depressed businessman standing with closed eyes and leaning at flipchart with forehead

CEO Insider

The Curse That Causes Promotions to Fail

CEO InsiderDr. Gleb Tsipursky

It’s tragically common for people in organizations to be promoted up the hierarchy to their “level of incompetence,” a concept in management known as the Peter Principle. They are promoted because they did well in their previous job, not based on their potential to meet the needs of the new...

CEO Insider

What Do Employees Want When They Return to the Office?

CEO InsiderDr. Gleb Tsipursky

It’s easy to assume we know what they want due to a dangerous judgment error termed the false consensus effect. This problematic mental blindspot causes us to perceive others who we feel to be in our team as sharing our beliefs. That’s often not the case. The false consensus effect...

Success and Leadership

Why Do Smart Leaders Deny Serious Strategic Risks in the Post-COVID World (and What to Do About It)

Success and LeadershipDr. Gleb Tsipursky

When a threat seems clear to you, it’s hard to believe others will deny it. Yet smart people deny serious risks surprisingly often. A case in point example comes from my experience helping a mid-size regional insurance company conduct a strategic pivot to thrive in the post-COVID world in January...

Success and Leadership

3 Things You Need to Control to Succeed as a Leader

Success and LeadershipDr. Gleb Tsipursky

Successful leaders know that we can control only 3 things in our life: our thoughts, feelings, and behaviors. If we can take charge over those, we can lead our organizations, and our lives, to our own vision of success. That vision may differ for successful leaders: some want to grow...

Executive Insider

How to Avoid Losing

Executive InsiderDr. Gleb Tsipursky

It’s your lucky day! You meet a kind stranger who offers you your choice of a great deal, something for nothing. No tricks, really: you’re getting a free lunch. She gives you $45. Then, she asks if you want to keep that money, or give it to her in exchange...

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