Mikhail Petrov: How Ethics and Innovation Drive Business Success in Gaming

In the hyper-competitive world of game development, business success is often measured by revenue, market share, and user engagement. However, for Mikhail Petrov, founder and CEO of NEW EDGE, success is equally about ethics, innovation, and sustainability.

As a member of the International Association of IT Professionals, Petrov has positioned himself as both a visionary entrepreneur and an advocate for ethical leadership in the technology sector. While many companies in the gaming industry focus on aggressive monetization strategies, Petrov believes in balancing profitability with long-term trust and sustainable business growth.

Building an Ethical and Innovative Tech Company 

Founded just three years ago, NEW EDGE has quickly scaled from a startup to a thriving game studio, growing from 10 to 30 employees while maintaining a commitment to creative integrity, fair business practices, and player-first development methodologies.

“We don’t just develop games; we create experiences that resonate with players while respecting their time, investment, and engagement,” says Petrov.

One of the company’s latest releases has already reached over 300,000 unique monthly players, a testament to NEW EDGE’s meticulous approach to market research, game prototyping, and player engagement analytics.

To streamline production without compromising quality, Petrov has adopted Agile methodologies, allowing his team to develop high-quality, data-driven gaming experiences with optimized monetization models that prioritize player retention over exploitative in-game purchases.

Industry Recognition: Leadership Beyond Business Growth 

Petrov’s pioneering approach to game development and IT innovation has earned him recognition beyond his company. His expertise in team management, product development, and market strategy led to his invitation as a jury member for the prestigious BrainTech Awards—a global competition celebrating excellence in artificial intelligence, software development, and emerging tech.

“The BrainTech Awards are about recognizing the best in technology,” Petrov explains. “To be invited as a judge is not just an honor—it’s validation of the work we’ve done at NEW EDGE.”

The award, established in 2021, has quickly become one of the most prestigious in the tech industry. Being on its jury places Petrov among global thought leaders shaping the future of AI, virtual reality, and software development.

Joining the Global Business and Finance Elite 

Beyond the gaming industry, Petrov’s commitment to business ethics, leadership, and corporate responsibility has been acknowledged by the Global Business and Finance Association (GBFA).

GBFA, an exclusive network of high-profile entrepreneurs and business executives, recognized Petrov for his ability to scale a company sustainably while maintaining high ethical standards. Membership in this association is not merely symbolic—it represents a commitment to professionalism, leadership, and integrity in business.

“Long-term success isn’t about taking shortcuts,” Petrov states. “It’s about building a reputation based on trust, innovation, and a commitment to quality.”

A Culture of Growth and Collaboration 

At the core of NEW EDGE’s success is its team-centric approach. Petrov has cultivated an environment where continuous learning, professional development, and collaboration are the foundation of innovation.

The company invests heavily in employee training, encouraging staff to attend conferences, participate in masterclasses, and engage with the broader tech community. This strategy has accelerated internal expertise and positioned the company as a breeding ground for top-tier talent.

“We build more than just games—we build careers,” Petrov says. “By investing in people, we ensure that innovation remains at the heart of our business.”

Looking Ahead: The Future of Ethical Game Development 

With a strong foundation and industry-wide recognition, Petrov and NEW EDGE are now exploring new frontiers—from expanding game publishing capabilities to integrating cutting-edge AI solutions in game development.

“The gaming industry is evolving fast,” Petrov notes. “Our goal is to stay ahead—not just in terms of technology, but in terms of how we do business. Ethics and innovation are not mutually exclusive; in fact, they fuel each other.”

As the industry continues to grapple with challenges such as monetization ethics, data privacy, and AI integration, leaders like Mikhail Petrov are proving that success doesn’t have to come at the expense of integrity.

And in a landscape where trust is increasingly a currency of its own, that philosophy may be the most valuable asset of all.

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