Vietnam Among Top Investment Destinations for the Next 12 Months

Vietnam has been ranked sixth among 13 countries and territories identified as top investment destinations for the next 12 months, according to the 28th Annual Global CEO Survey – Asia-Pacific Region published by consultancy PwC.

CEOs from companies planning to allocate capital overseas in the coming year indicated that the largest share of their foreign investments would go to the US, the UK, and Singapore, followed by China, Hong Kong (China), and Vietnam.

PwC’s survey results highlighted that business leaders have increasingly diversified their investment portfolios, shifting toward emerging markets in the Asia-Pacific and Europe. This trend reflects a strategic effort by businesses to seek new and more flexible investment opportunities in response to global market volatility.

Mai Viết Hùng Trân, General Director of PwC Vietnam, noted that the country is expected to experience significant growth in 2025, driven by the expansion of the middle class, government incentive policies, and its strong position as a leading destination for international investment in Southeast Asia. He emphasized that this period presents an opportunity for Vietnamese businesses to capitalize on market changes, undergo transformation, and generate new value amid ongoing economic fluctuations.

A total of 1,520 CEOs from the Asia-Pacific region participated in the survey, expressing confidence in the global economy, revenue growth, and the long-term viability of their businesses.

The results revealed that 55 percent of respondents expected the global economy to improve in the coming year, marking an increase from 40 percent in 2024. Additionally, 34 percent of CEOs reported being very or extremely confident about their company’s short-term revenue growth, reflecting a 3 percent rise from the previous year.

Confidence in three-year growth prospects also saw a notable increase, with 54 percent of CEOs expressing optimism—up 17 percent from the previous year.

Despite these positive trends, only 45 percent of CEOs believed their companies would survive beyond a decade if they continued with their current business model. While this figure represented an improvement from 63 percent in 2024, it underscored the need for strategic adaptation.

Macroeconomic volatility, inflation, talent shortages, and disruptive technologies were identified as key factors prompting CEOs to adopt a more cautious approach to investment decisions.

The survey indicated that 44 percent of CEOs had no plans for overseas investment in the next year, while 17 percent intended to allocate only a small portion of their budget to such activities.

This cautious sentiment was particularly evident among smaller companies with annual revenues below US$1 billion and fewer than 500 employees, reflecting a lower risk appetite amid economic and geopolitical uncertainty. Many firms appeared to prioritize strengthening domestic operations, increasing local production, and then exporting as a strategy to mitigate risks associated with international market fluctuations.

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