Lucas Barry  to Become CEO of Greencross

Greencross Pet Wellness Company has revealed that Lucas Barry will take on the role of Chief Executive Officer starting January 1, 2025. Barry, currently serving as Group Chief Operating and Financial Officer, will step into the position following the departure of George Wahby, who has chosen to step down to focus on his family and health.

The company stated that Wahby will remain closely involved, transitioning to non-executive roles as a Non-Executive Director and Advisor while continuing to be a significant shareholder. This move will allow Greencross to keep benefiting from his expertise and deep commitment to the company.

Wahby shared that it had been a privilege to lead Greencross Pet Wellness Company, and he expressed pride in the transformation the company has undergone over the past five years under TPG’s ownership. He conveyed optimism about Greencross’s future and enthusiasm for remaining involved in its continued growth. Wahby emphasized his confidence in Barry’s leadership, noting that the company would be in capable hands under his guidance.

Barry brings a wealth of experience to the CEO position, having been integral to Greencross’s operations for the past six years. In his role as Chief Operating and Financial Officer, he has overseen essential areas such as Strategy, Commercial, IT, Property, and Finance. He has also played a key role in expanding Greencross’s store and clinic network and acquiring veterinary hospitals.

Barry expressed excitement about his new role, stating that Greencross would stay committed to its successful strategy and ongoing growth. He spoke of his eagerness to lead the company’s passionate team in fulfilling its mission of creating a happier world through pet care.

Greencross Chairman Joel Thickins acknowledged Wahby’s impactful leadership, highlighting his achievements over the past five years. Thickins noted that Wahby’s steady guidance had been instrumental in fostering innovation, driving sustained revenue growth, and securing Greencross’s leading position in the pet wellness industry. He affirmed that Barry’s appointment was the result of careful deliberation, reflecting the skills needed for the next stage of the company’s development. Thickins commended Barry’s track record of commercial acumen and his significant role in shaping Greencross’s strategic direction.

Under Wahby’s leadership since 2019, Greencross has seen substantial transformation and growth. The company has increased its customer base by over 50%, now serving more than 2.8 million clients. It has also enhanced its omnichannel capabilities, with online sales rising from below 5% in 2019 to more than 20%. Additionally, Greencross has strengthened its veterinary workforce by partnering with leading educational institutions.

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