Deanna Strable to Lead Principal Financial Group as New CEO

Principal Financial Group recently announced that Deanna Strable will assume the role of chief executive officer, effective January 7, 2025. Strable, who currently holds the position of chief operating officer, will succeed Dan Houston. Houston will transition to the role of executive chair of the board of directors.

Houston expressed his confidence in Strable’s abilities, emphasizing that she has been a key partner in shaping the company’s growth strategy. He conveyed his trust in her leadership skills and business expertise, adding that he looked forward to collaborating with her to ensure a seamless changeover.

Strable, who served as the company’s chief financial officer from 2017 to 2024, will also be joining the board of directors in January 2025. Before her tenure as CFO, she led Principal’s workplace benefits and insurance division as president.

Reflecting on her career, Strable noted that she had witnessed the company’s evolution into a leading global financial services firm committed to helping customers achieve solid financial futures. She highlighted her excitement about maintaining the organization’s tradition of innovation, inclusivity, and dedication to customer service, with the aim of driving growth and increasing shareholder value.

This leadership change follows a recent shift in the company’s asset management division, where Kamal Bhatia was appointed as CEO a year ago.

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