Manuj Agarwal Joins Eva Live as CEO, Set to Transform Live Events Landscape

Industry veteran Manuj Agarwal has taken on a pivotal role by becoming the Chief Executive Officer of Eva Live, a leading IP and live event company. This marks a notable shift in the Indian live events and concerts sector, with Agarwal bringing extensive experience and leadership to the dynamic firm.

Agarwal previously led Percept Live as CEO, where he built a strong track record over two decades in the music, sports, media, and entertainment industries. His career includes significant positions at renowned organizations such as Balaji Telefilms, Sahara TV, Zee TV, Marico, and the Walt Disney Group.

At Eva Live, Agarwal will play a crucial role in steering the company’s growth in the live event and concert arenas. His duties will involve expanding Eva Live’s presence across India, Asia, and the Middle East, while also guiding the company’s IP business. He will manage and optimize the existing intellectual properties, as well as develop new and innovative ones to drive the company forward.

Founded in 2023 by Deepak Choudhary, known as the ‘IP Man of India,’ Eva Live has quickly established itself as a major force in the Indian live event and entertainment industry. The company aims to create unique experiences for diverse communities and boasts a portfolio of successful events such as the Bollywood Music Project, Social Nation, Windmill Festival, India Games Expo, Edutainment Show, and Big Boys Toys. Eva Live is also preparing for further expansion into large-scale global tours and concerts.

Choudhary expressed his enthusiasm for Agarwal’s appointment, emphasizing that Agarwal’s expertise would significantly enhance the existing team and drive Eva Live’s live event business and concert development strategy to new heights. He stated that Agarwal’s vast experience would be instrumental in advancing the company’s goals.

Agarwal noted that he was excited to join Eva Live at a time of significant opportunity and growth, praising the company for its world-class reputation and successful track record in creating beloved intellectual properties. He expressed his eagerness to contribute to the company’s ambitious plans.

Vinod Janardhan, Director of Eva Live, highlighted that innovation is at the core of Eva Live’s mission and that Agarwal’s addition to the team would challenge the status quo, crafting groundbreaking live events and experiences. He emphasized the company’s vision to redefine the live events and international concerts landscape, aiming to create unforgettable experiences that forge strong emotional connections between consumers and brands.

Agarwal’s appointment coincides with Eva Live’s announcement of the India leg of Bryan Adams ‘So Happy It Hurts’ World Tour, reinforcing the company’s position as a leading player in the concert market.

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