Swiss dairy leader Emmi Group has announced its plan to purchase Lucerne-based coffee roaster Hochstrasser, aiming to enhance its Emmi Caffè Latte ready-to-drink (RTD) coffee line.
Since 2004, Hochstrasser has been the coffee supplier for Emmi Caffè Latte, which is available in seven European markets, including Switzerland, France, and the UK. This strategic acquisition is expected to bolster Emmi’s coffee expertise, merging premium coffee roasting in Lucerne with Swiss milk.
Founded in 1852, Hochstrasser primarily caters to the horeca sector, distributing its coffee products within central Switzerland and the Don George brand in the German-speaking western region. Besides coffee, Hochstrasser also provides coffee machines, grinders, spare parts, premium teas, and drinking chocolate. In 2023, Emmi Group reported sales of $4.7 billion, while Hochstrasser’s revenue was approximately $18.9 million.
Emmi Group believes the purchase will create greater production efficiencies for Emmi Caffè Latte and improve the market standing of Hochstrasser and Don George coffee products. The financial details of the deal remain undisclosed and are pending approval from competition authorities. Despite the acquisition, Hochstrasser will continue to operate independently, with Kevin Heer maintaining his role as Managing Director.
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