Embracing the AI Revolution: CEO of PwC Thailand Highlights Thailand’s Corporate Transformation

Thailand’s corporate landscape is on the cusp of a major evolution, with many leaders anticipating that General AI (GenAI) will significantly impact their companies, workforce, and the market in the next three years. This expectation is part of a global trend toward the rapid adoption of advanced technologies to drive innovation and overhaul business strategies.

PwC Thailand’s CEO, Pisit Thangtanakul, noted that 36% of Thai CEOs have already integrated GenAI into their operations. Additionally, 24% have revamped their business strategies to align with this technological integration. These statistics mirror global trends and underscore the swift digital transformation occurring within Thailand’s business environment, especially in the financial services sector.

AI adoption in Thai businesses has surged recently, particularly for automating repetitive tasks. Despite recognizing the inevitable influence of GenAI, 58% of CEOs identify a skills gap within their workforce, signaling the necessity for upskilling to harness AI’s potential effectively.

Another critical issue is the resource disparity between large enterprises and smaller businesses, with the latter encountering more significant hurdles in adopting AI technology.

Though the prevalence of GenAI is rising, Thai business leaders are not planning workforce reductions. Instead, they view AI as a tool to streamline operations, predicting minimal changes in employee numbers, with adjustments expected to be less than 5% or none at all.

As Thai companies prepare for an AI-driven economic future, they are making strategic investments aimed at enhancing cost efficiency and achieving sustainable growth, thereby unlocking AI’s full potential in modern business evolution.