HyFun Foods, renowned for its pioneering role in the frozen food sector, has named Soundararadjane S as Chief Executive Officer for its innovative venture, HyFarm. With a career that spans over three decades in agriculture, Soundararadjane brings a wealth of experience from esteemed organizations such as Monsanto and ITC (Technico).
Haresh Karamchandani, MD & Group CEO at HyFun Foods, emphasizes the significance of Soundararadjane’s leadership in driving positive transformation within the fresh produce sector. Under Soundararadjane’s guidance, HyFarm is poised to introduce solutions that will enhance the fresh produce value chain.
HyFarm’s mandate is to optimize the entire spectrum of fresh produce operations through cutting-edge technology, sustainable practices, and strategic collaborations. With Soundararadjane at the helm, the initiative is set to empower farmers, streamline supply chains, and deliver premium-quality produce globally.
Sustainability lies at the core of HyFun Foods’ ethos, epitomized by the HyFarm initiative’s commitment to regenerative agriculture practices. Soundararadjane underscores the importance of these practices in fostering a more sustainable future for farming and food supply chains.
HyFun’s aspirations extend beyond potatoes, as evidenced by its exploration of fresh vegetable exports. This strategic move reflects the company’s commitment to diversification and leadership in the broader vegetable industry.
Soundararadjane envisions HyFarm as a platform for collaboration, fostering partnerships with stakeholders across the fresh produce industry. His global perspective aligns with HyFun Foods’ ambition to strengthen its presence in international markets while fortifying its supply chain through direct farmer procurement.
Soundararadjane’s appointment reflects HyFun Foods’ steadfast commitment to revolutionizing the fresh produce industry. His extensive expertise, coupled with a strategic focus on sustainable agriculture, resonates with the company’s mission to deliver top-tier fresh produce while prioritizing environmental sustainability.
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