Estelle Létang Takes the Helm at La Prairie in CEO Role

In a pivotal move for luxury skincare brand La Prairie, the Group has appointed Estelle Létang as its incoming CEO, effective April 1, 2024. With her base at the company’s headquarters in Zurich, Switzerland, Estelle Létang will assume the mantle, reporting directly to Patrick Rasquinet of Beiersdorf’s Executive Board.

Estelle Létang’s ascent to the CEO position brings with it a wealth of experience garnered over more than two decades in the beauty industry. Her journey, predominantly within The Estée Lauder Companies, has seen her traverse leadership roles across diverse markets. Notably, among her achievements is her tenure as Vice President/General Manager for La Mer and Jo Malone London in the Asia Pacific, along with her role as General Manager for the Middle East region. Esteemed for her strategic acumen and dynamic leadership style, Estelle Létang is poised to blend high-performance standards with a collaborative, team-centric approach in her new role.

The appointment of Estelle Létang signals an exciting chapter for La Prairie as she steps into the role with a clear vision for the brand’s trajectory. Both Patrick Rasquinet and Estelle herself express unwavering enthusiasm for this transition, underscoring her deep-rooted understanding of the beauty industry and her strategic foresight. Her leadership is expected to propel La Prairie forward, preserving its legacy as a beacon of luxury skincare while ushering it into a transformative era of innovation and growth.

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