Revealed: Countries and their social media usage statistics, 2024

Lila JonesStats GateMarch 19, 2024

According to data from March 2024, Facebook is the most popular social media platform among users in the US, accounting for around 47.22% of referrals. Following closely behind is Pinterest, which generates around 23.73% of the traffic. Other social networks, such as Instagram and Twitter (X), account for smaller shares of referral traffic, with Instagram providing around 11.83% and Twitter accounting for 11.07%. Similarly, in Canada, Facebook is the leading social network, generating about 49.64% of all referrals.

Facebook takes the lead as the most popular social media platform among UK users. Instagram is second, as it’s expected. Social media usage in the UK is highest among the 25 – 34 age group. The male-to-female user ratio is evenly split, with 52% female and 48% male. Let’s dive deeper!

Countries and their social media usage statistics, 2024

Continent	Facebook	Pinterest	Instagram	Twitter	YouTube	reddit	LinkedIn	Others
Afghanistan	68.05	3.87	6.83	11.95	5.67	2.62	1.01	1
Albania	90.45	1.76	5.43	1.11	0	0	1.25	1
Algeria	52.5	1.22	9.21	10.5	26.24	0	0.33	0
American Samoa	16.24	2.55	1.98	74.49	1.06	2.14	1.54	0
Andorra	84.65	2.8	4.78	6.24	0	0	1.53	0
Angola	68.77	11.82	3.89	6.87	7.5	0	1.15	0
Anguilla	43.65	17.29	11.93	22.3	2.74	0	2.09	0
Antigua and Barbuda	75.98	7.59	10.84	3.43	1.21	0	0.95	0
Argentina	71.75	3.44	18.18	3.17	2.97	0	0.49	0
Armenia	59.47	10.89	19.92	2.66	3.73	0	1.57	1.76
Aruba	70.82	9	9.11	4.24	5.82	0	0	1.01
Australia	64.68	8.77	12.8	7.86	2.77	1.88	0	1.24
Austria	69.98	6.63	13.39	4.23	3.39	0	0	2.38
Azerbaijan	28.13	16	33.04	6.15	12.73	1.33	1.15	1.47
Bahamas	44.05	3.92	2.05	48.6	0	0	0	1.38
Bahrain	51.17	6.56	31.49	5.52	3.94	0	0	1.32
Bangladesh	87.54	0	1.27	0	9.47	0	0	1.72
Barbados	47.96	19.66	21.02	6.94	2.78	0	0	1.64
Belarus	13.8	17.34	20.63	11.45	22.65	1.87	1.37	10.89
Belgium	71.17	10.79	9.57	4.4	2.2	0	0	1.87
Belize	61.58	13.12	6.56	16.4	1.4	0	0	0.94
Benin	83.43	1.16	1.54	12.8	0	0	0	1.07
Bermuda	3.94	2.42	0	90.41	0	0	0	3.23
Bhutan	86.91	3.56	2.95	2.46	3.49	0	0	0.63
Bolivia	79.49	6.26	4.94	1.4	7.4	0	0	0.51
Bosnia and Herzegovina	85.56	2.58	6.03	3.06	2.04	0	0	0.73
Botswana	71.3	13.23	4.25	4.55	4.11	0	1.46	1.1
Brazil	40.89	19.74	21.71	9.79	6.9	0	0	0.97
British Virgin Islands	50.71	23.78	13.52	6.53	2.56	1.57	0	1.33
Brunei Darussalam	36.78	7.53	41.9	9.21	2.63	1.4	0	0.55
Bulgaria	97.12	0	0	0	2	0	0	0.88
Burkina Faso	83.56	0	0	14.42	0	0	0	2.02
Burundi	85.98	2.14	1.7	8.64	1.31	0	0	0.23
Cambodia	49.7	9.06	8.7	19.41	11.77	0	0	1.36
Cameroon	80.06	4.09	1.45	11.96	2.04	0	0	0.4
Canada	49.64	21.36	9.71	12.66	2.34	2.86	0	1.43
Cape Verde	75.47	12.53	4.37	2.05	4.96	0	0	0.62
Cayman Islands	38.56	20.51	23.37	13.49	1.54	1.17	1.05	0.31
Central African Republic	83.93	1.94	1.07	12.26	0	0	0	0.8
Chad	75.12	0	1.8	20.7	1.92	0	0	0.46
Chile	53.93	6.13	31.49	3.18	3.4	0	0	1.87
China	12.58	15.19	3.59	46.72	10.48	1.57	1.01	8.86
Christmas Island	100	0	0	0	0	0	0	0
Colombia	63.8	7.63	18.44	3.06	6.59	0	0	0.48
Comoros	92.39	0	0	5.79	0	0	0	1.82
Congo (Democratic Republic of the)	84.49	1.72	1.21	11.81	0	0	0	0.77
Congo (Republic of the)	81.9	1.8	1.25	13.17	1.54	0	0	0.34
Cook Islands	88	4.38	4.7	1.97	0	0	0	0.95
Costa Rica	63.53	15.07	15.25	3.09	2.01	0	0	1.05
Cote dIvoire	85.56	1.63	1.18	10.29	1.11	0	0	0.23
Croatia	80.26	5.1	8.03	3.27	1.91	0	0	1.43
Cuba	81.42	11.36	3.88	0	2.07	0	0	1.27
Cyprus	72.38	6.58	11.21	4.13	4.48	0	0	1.22
Czech Republic	66.85	13.16	10.87	3.78	2.95	1.02	0	1.37
Denmark	78.37	7.29	7.24	3.17	1.63	1.12	0	1.18
Djibouti	17.13	16.77	4.66	27.98	29.96	0	2.33	1.17
Dominica	56.19	17.08	16.5	3.65	3.73	1.63	0	1.22
Dominican Republic	73.57	7.34	10.21	2.09	6.39	0	0	0.4
Ecuador	60.75	9.01	12.74	2.26	14.17	0	0	1.07
Egypt	83.21	0	5.9	5.2	4.56	0	0	1.13
El Salvador	72.01	8.34	11.22	3.04	4.56	0	0	0.83
Equatorial Guinea	81.27	4.46	4.41	3.69	5.72	0	0	0.45
Eritrea	90.87	3.73	0	0	3.15	0	0	2.25
Estonia	67.59	9.87	10.34	6.9	2.39	1.47	0	1.44
Ethiopia	87.37	3.01	2.23	2.34	4.08	0	0	0.97
Falkland Islands (Malvinas)	72.65	13.54	6.63	4.97	0	0	1.1	1.11
Faroe Islands	47.54	12.58	5.37	29.82	2.14	1.47	0	1.08
Fiji	89.87	3.05	4.43	1.32	0	0	0	1.33
Finland	47.46	9.02	15.74	20.97	3.51	1.72	0	1.58
France	57.45	11.68	19.67	5.32	3.02	0	1.08	1.78
French Guiana	41.47	24.44	20.26	8.83	3.7	0	0	1.3
French Polynesia	75.65	8.22	3.83	10.44	1.1	0	0	0.76
Gabon	71.36	3.21	3.15	19.08	2.4	0	0	0.8
Gambia	81.66	6.93	2.91	6.5	1.26	0	0	0.74
Georgia	76.07	6.47	9.99	2.58	3.05	0	0	1.84
Germany	65.09	7.33	14.89	4.43	3.88	2.17	2.01	0.2
Ghana	37.27	11.35	6.5	11.73	30.73	0	1.77	0.65
Gibraltar	76.59	7.12	6.85	6.46	1.41	0	0	1.57
Greece	87.53	3.46	5.8	1.57	1.1	0	0	0.54
Greenland	73.88	10.87	10.93	2.13	1.22	0	0	0.97
Grenada	47.95	19.93	22.01	5.03	3.65	0	0	1.43
Guadeloupe	53.89	20.85	13.34	8.18	2.49	0	0	1.25
Guam	43.03	23.94	18.28	9.28	2.94	2.06	0	0.47
Guatemala	71.97	10.66	12.16	2.37	2.24	0	0	0.6
Guernsey	62.21	17.16	7.55	9.65	1.38	1.08	0	0.97
Guinea	88.7	1.68	0	8.62	0	0	0	1
Guinea-Bissau	90.7	3.44	1.69	2.58	1.55	0	0	0.04
Guyana	79.13	8.82	7.42	1.73	2.13	0	0	0.77
Haiti	81.95	2.55	1.99	11.24	2.12	0	0	0.15
Holy See (Vatican City State)	62	4.67	4	16	12	0	1.33	0
Honduras	58.84	18.33	14.39	2.99	4.33	0	0	1.12
Hong Kong	35.19	9.68	7.57	20.74	24	1.15	1.19	0.48
Hungary	93.89	2.2	1.65	0	1.16	0	0	1.1
Iceland	66.64	11.87	9.69	6.75	2.14	1.89	0	1.02
India	75.05	0	18.29	1.36	3.82	0	0	1.48
Indonesia	50.68	0	5.66	2.26	40.98	0	0	0.42
Iran	31.63	9.62	34.47	3.36	11.7	2.58	5.73	0.91
Iraq	56.96	1.13	24.59	4.98	12.14	0	0	0.2
Ireland	83.87	1.93	6.12	5.29	1.55	0	0	1.24
Isle of Man	69.76	10.56	5.46	8.83	1.57	1.36	1.84	0.62
Israel	48.75	10.13	23.54	6.41	7.6	1	0.75	1.82
Italy	79.68	3.29	11.2	2.08	2.41	0	0	1.34
Jamaica	32.87	9.06	42.54	5.32	9.19	0	0	1.02
Japan	10.62	5.48	5.16	54.99	22.45	0	0	1.3
Jersey	61.7	17.48	8.15	8.43	1.79	1.01	0	1.44
Jordan	76.62	0	9.24	3.13	9.31	0	0	1.7
Kazakhstan	19.6	26.08	12.8	9.25	17.2	5.57	5.66	3.84
Kenya	36.28	8.96	6.36	12.85	33.28	0	1.49	0.78
Kiribati	94.4	1.87	0	0	2.49	0	0	1.24
Kuwait	59.47	2.75	15.24	7.32	2.23	0	12.65	0.34
Kyrgyz Republic	48.52	14.29	23.72	3.71	7.24	0	0	2.52
Lao Peoples Democratic Republic	20.32	1.68	1.11	72.11	4.14	0	0	0.64
Latvia	71.23	6.63	5.95	12.01	2.66	0	0	1.52
Lebanon	62.49	4.54	15.42	6.25	10.15	0	0	1.15
Lesotho	77.27	10.59	2.1	6.37	1.39	0	1.77	0.51
Liberia	83.37	8.47	1.77	2.96	2.32	0	0	1.11
Libya	78.58	0	8.06	6.51	6.07	0	0	0.78
Liechtenstein	54.58	11.94	14.54	10.47	3.93	1.7	1.37	1.47
Lithuania	64.12	8.6	13.69	3.02	7.63	1.35	0	1.59
Luxembourg	66.15	10.56	11.3	7.71	1.65	0	1.07	1.56
Macao	71.76	9.35	5.55	8.71	3.15	1.02	0	0.46
Macedonia	96.5	0	1.89	0	0	0	0	1.61
Madagascar	70.42	1.36	0	26.25	1.02	0	0	0.95
Malawi	69.23	12.05	3.72	10.05	3.04	0	1.37	0.54
Malaysia	63.56	4.71	9.76	4.04	17.01	0	0	0.92
Maldives	83.46	5.22	6.33	2.55	1.1	0	0	1.34
Mali	84.57	1.38	1.14	11.4	1.13	0	0	0.38
Malta	77.64	8.19	7.15	3.84	1.55	0	0	1.63
Marshall Islands	76.61	7.02	9.5	3.07	3.22	0	0	0.58
Martinique	51.79	18.35	15.13	9.66	3.79	0	0	1.28
Mauritania	72.4	0	2.67	15.64	8.14	0	0	1.15
Mauritius	85.98	4.77	4.61	2.52	1.31	0	0	0.81
Mayotte	51.79	14.74	17.95	8.42	5.86	0	0	1.24
Mexico	71.2	7.89	10.43	6.64	3.1	0	0	0.74
Micronesia	72.79	11.95	8.92	4.37	1.69	0	0	0.28
Moldova	88.45	4.04	3.87	1.29	1.28	0	0	1.07
Monaco	41.26	12.05	13.14	27.56	1.88	0	2.5	1.61
Mongolia	90.76	4.3	1.58	1.38	1.57	0	0	0.41
Montenegro	78.33	4.21	10.86	3.25	2.24	0	0	1.11
Montserrat	49.74	20.51	9.23	2.82	15.64	0	0	2.06
Morocco	57.95	1.17	13.2	3.99	23.34	0	0	0.35
Mozambique	60.05	19.17	5.5	3.74	8.9	0	1.94	0.7
Myanmar	82.89	5	1.26	5.51	3.83	0	0	1.51
Namibia	58.25	21.64	8.73	6.18	3.32	0	0	1.88
Nauru	77.85	1.27	8.86	9.49	1.27	0	0	1.26
Nepal	92.19	0	0	4.6	2.56	0	0	0.65
Netherlands	74.96	8.54	8.72	4.5	1.54	0	0	1.74
New Caledonia	81.5	10.16	3.85	2.76	0	0	0	1.73
New Zealand	67.91	8.44	10.21	8.27	2.07	1.93	0	1.17
Nicaragua	69.9	9.84	10.66	4.19	4.62	0	0	0.79
Niger	87.7	0	1.65	9.69	0	0	0	0.96
Nigeria	62.24	5.89	10.47	10.95	9.47	0	0	0.98
Niue	22.73	0	0	77.27	0	0	0	0
Norfolk Island	77.97	16.95	4.24	0	0	0	0	0.84
North Korea	26.67	0	13.33	53.33	0	0	0	6.67
Northern Mariana Islands	49.28	21.5	14.5	5.36	4.24	4.19	0	0.93
Norway	69.74	13.99	8.19	4.51	1.73	1	0	0.84
Oman	55.25	3.92	22.39	4.22	10.24	0	3.79	0.19
Pakistan	59.87	2.99	5.9	1.52	28.66	0	0	1.06
Palau	80.59	7.25	7.74	2.33	1.47	0	0	0.62
Palestinian Territory	64.54	2.31	17.45	4.21	10.95	0	0	0.54
Panama	25.38	10.24	57.44	4.08	1.82	0	0	1.04
Papua New Guinea	93.02	2.7	0	0	2.29	0	0	1.99
Paraguay	92.6	1.53	3.79	1.35	0	0	0	0.73
Peru	73.21	8.93	9.79	2.27	4.99	0	0	0.81
Philippines	87.45	1.9	3.32	1.58	4.71	0	0	1.04
Poland	91.61	2.02	2.87	1.3	1.51	0	0	0.69
Portugal	72.35	4.58	13.9	3.27	4.6	0	0	1.3
Puerto Rico	61.3	18.17	14.52	3.55	1.39	0	0	1.07
Qatar	70.19	4.75	16.3	5.08	2.55	0	0	1.13
Reunion	79.07	8.14	6.81	4.04	1.18	0	0	0.76
Romania	93.91	1.04	2.7	0	1.67	0	0	0.68
Russian Federation	35.87	18.46	2.22	2.16	16.35	1.62	0	23.32
Rwanda	56	11.64	7.21	17.57	5.38	0	1.56	0.64
Saint Barthelemy	30	18.33	5.83	45	0	0	0	0.84
Saint Kitts and Nevis	54.21	16.92	12.81	12.38	2.09	0	0	1.59
Saint Lucia	57.98	17.16	13.78	5.43	3.95	0	0	1.7
Saint Vincent and the Grenadines	53.88	16.8	17.92	6.01	3.27	0	0	2.12
Samoa	83.27	6	7.32	1.86	0	0	0	1.55
San Marino	96.97	0	1.72	0	0	0	0	1.31
Sao Tome and Principe	85.82	5.91	3.97	1.61	2.47	0	0	0.22
Saudi Arabia	49.79	2.41	16.76	23.38	6.56	0	0	1.1
Senegal	96.3	0	0	2.74	0	0	0	0.96
Serbia	83.21	1.95	10.74	2.32	1.14	0	0	0.64
Sierra Leone	78.52	9.54	2.96	4.6	3.52	0	0	0.86
Singapore	47.02	8.06	10.11	12.65	8.08	2.17	11.37	0.54
Slovakia (Slovak Republic)	82.3	6.18	6.6	1.23	2.04	0	0	1.65
Slovenia	83.75	5.29	5.48	3.21	1.16	0	0	1.11
Solomon Islands	98.96	0	0	0	0	0	0	1.04
Somalia	72.7	2.36	5.09	10.15	9.08	0	0	0.62
South Africa	71.18	11.15	7.7	4.83	2.34	0	2.11	0.69
South Korea	68.28	1.2	3.64	5.19	21.22	0	0	0.47
Spain	89.59	1.68	4.76	2.58	0	0	0	1.39
Sri Lanka	42.46	7.24	4.79	2.71	41.45	0	0	1.35
Sudan	53.72	0	3.5	32.01	9.13	0	1.34	0.3
Suriname	81.9	6.94	5.72	1.48	3.02	0	0	0.94
Svalbard & Jan Mayen Islands	42.86	0	57.14	0	0	0	0	0
Swaziland	70.64	16.93	2.81	4.79	2.94	0	1.26	0.63
Sweden	80.53	3.1	9.97	3.3	1.53	0	0	1.57
Switzerland	69.26	8.49	10.73	7.45	1.78	0	0	2.29
Syrian Arab Republic	85.78	0	5.86	3.96	4	0	0	0.4
Taiwan	57.05	7.74	12.62	9.7	11.19	0	0	1.7
Tanzania	69.26	6.02	7.82	6.16	10.05	0	0	0.69
Thailand	16.35	2.34	2.09	71.97	6.06	0	0	1.19
Timor-Leste	97.87	0	0	0	0	0	0	2.13
Togo	71.19	3.93	3.39	15.8	5.03	0	0	0.66
Tokelau	28.57	0	0	64.29	0	0	0	7.14
Tonga	88.52	5.13	4.86	0	0	0	0	1.49
Trinidad and Tobago	54.93	13.37	19.5	3.74	6.96	0	0	1.5
Tunisia	88.9	0	2.63	2.3	4.92	0	0	1.25
Turkey	42.03	6.83	25.48	11.14	11.75	0	1.03	1.74
Turks and Caicos Islands	45.91	20.29	13.33	16.63	1.57	1.26	0	1.01
Tuvalu	87.5	12.5	0	0	0	0	0	0
Uganda	10.07	19.1	5	27.48	35.29	0	2.16	0.9
Ukraine	38.04	7.39	10.97	2.95	37.67	0	0	2.98
United Arab Emirates	65.54	5.39	12.85	6.29	6.52	0	2.65	0.76
United Kingdom	62.29	6.7	12.94	11.13	2.41	1.8	2.13	0.6
United States of America	47.22	23.73	11.83	11.07	2.4	2.22	0	1.53
Uruguay	68.89	4.9	20.85	2.25	2.47	0	0	0.64
Vanuatu	99.81	0	0	0	0	0	0	0.19
Venezuela	59.57	10.4	17.52	6	5.78	0	0	0.73
Vietnam	66.82	6	5.34	6.5	13.55	0	0	1.79
Wallis and Futuna	83.9	5.08	4.24	5.08	1.69	0.01	0	0
Western Sahara	50	0	7.69	0	42.31	0	0	0
Yemen	60.13	0	12.12	15.05	11.87	0.83	0	0
Zambia	66.45	15.75	5.8	5.25	4.54	0.77	1.44	0
Zimbabwe	45.34	16.62	6.37	14.58	13.22	1.22	2.65	0

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Lila Jones

Senior News Editor at CEOWORLD Magazine. I'm a veteran correspondent for the CEOWORLD Magazine. During my career, I've been based in New York, Washington, DC, Brussels and London. Over the years I've written about everything from the debt crisis to Brexit and the rise of populism in Europe. I did a stint in London as the CEOWORLD Magazine's Europe News Editor and Deputy World News Editor. In my current post I try to capture life in a changing banking to finance landscape.

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Revealed: Countries and their social media usage statistics, 2024

Countries and their social media usage statistics, 2024

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Particle Dynamics Hires Mike Kanan as CFO to Accelerate Financial Excellence and Innovation

Expedia Veteran Anthony McCartney Joins Wings Global Travel as Group CFO

Presidential Leadership

Gross domestic product (GDP) of the United States 1980-2028

Gross domestic product (GDP) of the United Kingdom 1980-2028