It’s important to be familiar with the most popular social media platforms available right now, whether you’re a top executive in a Fortune 500 CEO company, a middle manager, an entrepreneur, a political leader, a professional athlete, or an experienced social media marketer looking to harness the immense power of social media. This knowledge will enable you to maximize your brand’s reach, connect with the right audience, and optimize your social media marketing strategy.
Facebook was the very first social network to surpass one billion registered accounts. As of now, it has more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, namely Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram, all with one billion monthly active users each. In the third quarter of 2023, Facebook reported around four billion monthly users for its core Family products.
This list is arranged based on the latest data on monthly active users (MAUs). Even though it can be helpful to know the number of users each platform has, having the largest number of users does not necessarily make it the best platform for your brand. If your target audience is not actively using the platform, then it is not worth it to spend the time and effort to manage it.
World's biggest social media platforms, 2024
| Rank | Social Media | Monthly active users (in millions) |
|---|---|---|
| 1 | 3,049 | |
| 2 | YouTube | 2,491 |
| 3 | 2,000 | |
| 4 | 2,000 | |
| 5 | TikTok | 1,562 |
| 6 | 1,336 | |
| 7 | Facebook Messenger | 979 |
| 8 | Telegram | 800 |
| 9 | Douyin | 752 |
| 10 | Snapchat | 750 |
| 11 | Kuaishou | 685 |
| 12 | X/Twitter | 619 |
| 13 | Sina Weibo | 605 |
| 14 | 558 | |
| 15 | 482 |
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