Listen Up – Tanner Winterhof’s Farm4Profit Podcast Has More Listeners, More Often, Spotify Reveals

It seems that in 2023, people were really digging what the “Farm4Profit Podcast” was doing for its listeners and the farming community. Farm4Profit is the brainchild of co-host Tanner Winterhof. Its mission is to provide farms and operators with an independent and unbiased outlet for information related to increasing the profitability of their farming operations.

According to statistics from Spotify, which hosts the podcast, the top episode for the “Farm4Profit Podcast” was “Zach Johnson — Millennial Farmer With Wisdom From the Future,” which was streamed six times more than the average episode of the show.

And popularity for Tanner Winterhof’s podcast — which has been on air since June 2019 — gathered pace in 2023, with 72% of its listeners discovering the podcast in 2023. The episode “Understanding the ROI of Cattle Buildings” herded in the fans — 3% of all new listeners started tuning in regularly to the “Farm4Profit Podcast” after that installment.

Tanner Winterhof Talks About What He Knows

Tanner Winterhof seems to have struck a chord with his message and insight into farming. What he brings to the “Farm4Profit Podcast” is a lifelong involvement in agriculture and 15 years of banking experience.

His skills in everyday problem-solving and analytical thinking let him create growth strategies for the listeners so they can become more profitable.

Winterhof grew up in northwest Iowa on a swine and row-crop farm. He attended the AIB College of Business and received his bachelor’s degree in business administration and financial services. He’s a graduate of the Iowa Bankers Association’s Ag Credit School, Commercial Credit School, and of the Ames Chamber, Leadership Ames Class XXX.

2023 was the year that “Farm4Profit Podcast” went global. Last year, it was streamed in 68 countries. And while the United States was the podcast’s top country, with 84% of all streams, Canada, Australia, the United Kingdom, and Sweden — countries with thriving farming communities — rounded out the top five countries in which “Farm4Profit Podcast” was enjoyed.

“Farm4Profit Podcast” Listeners Love a Good Joke, Sports and Country Music

So, what else do Tanner Winterhof and “Farm4Profit Podcast” listeners like? According to Spotify, the top genres for “Farm4Profit” listeners were comedy, business, and sports, making them well-rounded folks. Their taste in music, being that they are most likely from farming and rural communities, is perhaps unsurprising. Spotify, which is not only a podcast platform, but also a popular music streaming service, found that “Farm4Profit” listeners’ top music genres were contemporary country, country, and modern country pop.

Statistics from Spotify revealed that “Farm4Profit Podcast” listeners definitely told their friends about the podcast — it was shared on a whole host of media. Text shares accounted for 41% and 41% were by direct link, while 4% were shared on Snapchat and 4% on Facebook.

Winterhof and the “Farm4Profit Podcast” crew are hopefully feeling the love from their listeners, as the podcast has earned a score of 4.9 out of 5 from its audience.

The “Farm4Profit Podcast” was so popular that it got its listeners doing more than just listening — it got them talking. “Farm4Profit Podcast” created 81 Q&As, which received 28 responses.

Tanner Winterhof’s Listeners Are Sticking With the “Farm4Profit Podcast”

Now in its fourth year, Tanner Winterhof’s podcast saw tremendous growth. According to Spotify, listeners increased by 95%, streams were up 116%, followers jumped 106% and minutes of listening created by “Farm4Profit” rose 35% — over a third more content than in 2022.

Winterhof and the “Farm4Profit” team really need to give its biggest fans a heartfelt thank-you for their commitment to the podcast, because top fans listened to the podcast 3.2 times more than its other listeners. “Farm4Profit Podcast” is a Top 10 podcast for 8,865 listeners, a Top 5 podcast for 5,993 fans and the No. 1 podcast for 1,263 listeners.

Last year truly was a year that “Farm4Profit” broadened its reach to bring its message to a much wider audience. More than two thirds (67%) of its current audience listened to the podcast for the first time in 2023.

Tanner Winterhof and his wife and two daughters live in Huxley, Iowa. They stay active in the family’s farms, yet he’s found the time to do more than 300 episodes of “Farm4Profit,” which has more than 1.5 million downloads.

Tanner Winterhof: Making Farming Business Content Relevant 

So, how did the podcast come about? A decade ago, Winterhof was working at a bank and would host lunch meetings for customers, bringing in speakers to talk to them and give them some value to help their business do better.

He liked the idea so much that when he formed his own company, he had conferences which brought in farming, agricultural, and business experts to share expertise and ideas.

“It started as a business prospecting tool and then we started getting more traction as the in-person meetings grew to more than 350, almost 400 people in attendance,” said Winterhof in a recent interview. “Then I switched to writing a newsletter and realized that newsletters weren’t very engaging. I’d always love listening to podcasts and I went, ‘Duh. Why don’t I just record the interview and put that out, rather than having to type out their answers to all the questions?’ So it spawned off of all of that.”

And the Spotify stats show just how popular “Farm4Profit Podcast” has become.

Not only are more people tuning in from all over the world, they’re listening more and staying longer. And Spotify is just one of the many places people can tune in to the podcast, which is also available on Apple, YouTube, Google Podcasts, SimpleCast, on RSS Feed, and anywhere quality podcasts can be found.

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