The COVID-19 pandemic reshaped the landscape of e-commerce, offering both challenges and opportunities for the industry. Lockdown measures drove a surge in online shopping, resulting in e-commerce accounting for 18% of all retail sales by 2020. This shift also brought about changes in consumer behavior and introduced new trending product categories within the e-commerce market, presenting prospects for those seeking to tap into high-demand markets.
One notable category that gained momentum was groceries, alongside increased sales in home goods and fitness equipment. The pandemic’s impact on brand loyalty opened doors for new entrants in product categories dominated by established brands.
Major players in e-commerce, such as Amazon.com, Inc. (NASDAQ: AMZN) and Shopify Inc. (NYSE: SHOP), experienced significant stock price growth during the pandemic, reflecting the industry’s resilience and potential. However, post-pandemic market corrections occurred in 2022, indicating investors’ concerns about long-term growth.
The choice between establishing an online presence within an e-commerce marketplace, like Amazon.com, Inc., or using e-commerce platforms, such as Shopify Inc., presents entrepreneurs with distinct advantages and considerations. Marketplaces offer established traffic but intense competition, while platforms provide customization and brand-building opportunities but require marketing efforts to drive traffic.
Successful examples, like Allbirds, Inc. (NASDAQ: BIRD), highlight the potential of building a brand through e-commerce platforms, emphasizing the importance of differentiation.
The article also presents a list of high-demand products for online sellers, compiled based on recommendations from industry sources and their performance on Amazon.com’s platform. Differentiation is a key strategy to stand out in competitive markets, even for high-demand products.
Best High-Demand Products for Profitable Online Selling, 2023
The list of high-demand products for online selling was compiled from five sources, and the products were cross-referenced with Amazon.com’s best sellers, ranking them based on August sales figures. Industry growth rates served as tie-breakers in ranking these products. The list is down below:
- Hair Growth Oils
Amazon Best Sellers August Sales: 100,000+
Hair growth oils, low-risk and high-demand products, are easy to manufacture. Reselling established brands is an option. - Acne Products
Amazon Best Sellers August Sales: 100,000+
High-demand but risky to create your own brand. Reselling popular brands is advisable. - False Eyelash Mascara
Amazon Best Sellers August Sales: 100,000+
Easily sourced false eyelash mascaras offer significant demand. Consider reselling or branding. - Skin Moisturizers
Amazon Best Sellers August Sales: 80,000+
Despite industry challenges, skin moisturizers remain high in demand. Consider reselling established brands. - Vacuum Storage Bags
Amazon Best Sellers August Sales: 40,000+
Perfect for moisture-sensitive items, vacuum storage bags are easy to source. - Meat Thermometers
Amazon Best Sellers August Sales: 40,000+
Influenced by social media chefs, easy-to-source meat thermometers. Ensure proper packaging. - Vegetable Choppers
Amazon Best Sellers August Sales: 30,000+
Easy-to-source and brand vegetable choppers. Unique designs are available on wholesale sites. - Anti-Aging Products
Amazon Best Sellers August Sales: 30,000+
High-demand but challenging to source. Consider reselling established brands to mitigate risks. - Q-Tips
Amazon Best Sellers August Sales: 30,000+
There is high demand in the beauty industry, but competition is fierce. - Car Phone Holder
Amazon Best Sellers’ August Sales: 20,000+
With 6.3% CAGR in car accessories, unique car phone holder designs are in demand. - Neck Massager
Amazon Best Sellers’ August Sales: 20,000+
Easy-to-source neck massagers with unique designs are sought after. Stay competitive in this high-demand product category. - Posture Corrector
Amazon Best Sellers’ August Sales: 20,000+
Demand rises due to long work hours and health content. Source carefully, possibly consulting experts. - Tumblers
Amazon Best Sellers’ August Sales: 20,000+
Tumblers offer on-the-go convenience. Source for $4 (MOQ: 100) and sell for up to $25 on Amazon. - Portable Blender
Amazon Best Sellers’ August Sales: 20,000+
Portable blenders with BPA-free plastic are top sellers. Source for $4 and sell for up to $25 on Amazon. - Food Scales
Amazon Best Sellers’ August Sales: 20,000+
Food scale demand rises with food blogs and shows. Source for as low as $1.25 and sell for up to $13 on Amazon. - Can Openers
Amazon Best Sellers’ August Sales: 20,000+
Can openers are easy to source but prone to issues. Test products thoroughly. Source from China for $1.5 (MOQ: 1200). - Rice Cookers
Amazon Best Sellers’ August Sales: 20,000+
High demand for rice cookers, but sourcing quality ones may require investment. Source for $12 (MOQ: 1000) and sell for up to $100 on Amazon. - Baby Water Play Mat
Amazon Best Sellers’ August Sales: 10,000+
Easily sourced baby water play mats offer high returns. Source for as low as $2 (MOQ: 50) and sell for up to $50 on Amazon. - Model Train Sets
Amazon Best Sellers’ August Sales: 10,000+
The toy industry’s 7.3% CAGR makes model train sets appealing. Ensure quality testing or consider reselling known brands. - Flexible Garden Hose
Amazon Best Sellers’ August Sales: 10,000+
A 6.9% CAGR in landscaping boosts flexible garden hose demand. Quality sourcing is crucial. - Cat Massage Comb
Amazon Best Sellers’ August Sales: 10,000+
The pet industry’s 8% annual growth rate makes cat products lucrative. Source hypoallergenic cat massage combs for easy entry. - Back Cushion
Amazon Best Sellers August Sales: 10,000+
Increased remote work and poor posture drive back cushion demand. Source on Alibaba for $6 per piece (MOQ: 100) and sell for up to $30 on Amazon. - Shapewear
Amazon Best Sellers August Sales: 10,000+
The rise of social media imagery fuels shapewear demand. The adaptive shapewear market shows an 8.5 percent CAGR by 2031. Source shapewear for as low as $2 and sell for $20 on Amazon. - Winter Coats
Amazon Best Sellers August Sales: 10,000+
Winter coats, though seasonal, present opportunities. Competitive but easily sourced, with many quality manufacturers in Canada. - Adult Clogs
Amazon Best Sellers August Sales: 10,000+
Adult clogs, inspired by traditional Chinese wooden shoes but modernized with synthetic materials, offer comfort and practicality. Sourcing from Chinese suppliers on platforms like Alibaba, prices start at $3 and can sell for up to $25 on Amazon.
Exploring these high-demand products for online selling unveils a world of opportunities. From everyday essentials to niche beauty items, the e-commerce landscape offers ample room for entrepreneurs to thrive. Whether you choose to source, resell, or create your own brand, understanding market dynamics and ensuring product quality will be your keys to success in this ever-evolving industry. As consumer preferences shift and new trends emerge, staying informed and adaptable will set you on the path to sustainable growth and profitability in the world of online retail.
