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CEO Insights

C-Suite Outlook Survey: Why CEOs Should Embrace Artificial Intelligence (AI)?

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A recent international C-Suite outlook survey by CEOWORLD Magazine revealed that nearly 50% of the CEOs polled marked Generative Artificial Intelligence (AI) as their most critical business priority. However, as CEOs hasten to modernize and embrace cutting-edge technologies like generative AI, they may encounter significant obstacles. An overwhelming 75% of CEO respondents concur that gaining a competitive edge will hinge on who possesses the most advanced generative AI.

Despite the advantages, executives also consider potential challenges or risks associated with the technology, including bias, ethical considerations, and security issues. A majority, 50% of the CEOs surveyed, expressed concerns about data security, while 40% are apprehensive about bias or data accuracy.

Interestingly, a discrepancy exists between the CEOs’ perspective and their teams’ readiness toward AI integration. Half of the CEOs (50%) surveyed state they already incorporate generative AI into their products and services, and 40% leverage this technology for strategic decisions.

However, a much smaller proportion of their senior executive teams – just 25% – concur that they possess the necessary in-house expertise to implement generative AI. Similarly, a mere quarter of non-CEO senior executives believe their organization is prepared to adopt generative AI responsibly.

The sway of technology executives over decision-making is on the rise, with 35% of surveyed CEOs identifying CIOs, closely followed by Chief Technology or Chief Digital Officers (32%), as key decision-makers in their organizations.

Significant findings from the survey include:

  1. Three-fourths (75%) of the surveyed CEOs believe that the organization possessing the most advanced Generative AI will secure a competitive edge.
  2. Half of the CEOs (50%) reported integrating generative AI into their products and services.
  3. Less than half (43%) use generative AI to guide strategic decisions.
  4. Meanwhile, 35% are leveraging technology for operational decision-making.
  5. Approximately 40% of the surveyed CEOs revealed they have either reduced or repositioned their workforce due to generative AI, with an additional 25% signaling their intentions to do the same in the forthcoming year.

Simultaneously, 45% of the CEOs indicated that generative AI had increased hiring, with 26% projecting more recruitment in the near future.
About the C-Suite Outlook Survey: The CEOWORLD Magazine conducted interviews with 2,500 CEOs spanning over 40 countries and 25 industries. These discussions, which took place from April to June 2023, revolved around the executives’ viewpoints on leadership and business, their evolving roles and responsibilities, as well as their decision-making processes in the present times. This includes their key challenges and opportunities, their application of technology, data, and metrics, and their future visions. Insights were also gathered from numerous dialogues with clients, including more than a dozen in-depth interviews with CEOs, explicitly carried out for this study between April and June 2023.

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CEOWORLD magazine - Latest - CEO Insights - C-Suite Outlook Survey: Why CEOs Should Embrace Artificial Intelligence (AI)?
Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at