Matthew Nunn – Expanding the Nunn Media to ascend new heights of success

Growth and diversification are beneficial to businesses’ survival and sustainability. An expanding firm will often increase revenues and boost its market position. However, growth is not a well-defined term, and there is no precise definition of expansion and growth. In the corporate sector, every move is viewed as a step toward development and expansion. All prominent entrepreneurs want to develop their firms, and early success typically drives these ambitions. Each entrepreneur’s primary aims are growth and expansion. They devise several tactics to expand their business and reach a more extensive clientele to maximize profits.

Speaking of entrepreneurs and their committed approach to business expansion, Matthew Nunn comes under discussion. He is the owner and managing director of Nunn Media, Australia’s largest media agency, as well as the owner of Alley Group. He has experience creating and expanding firms and is competent in digital strategy, media buying, digital marketing, and digital media.

Nunn Media, his independent media firm, began as a small start-up in 2002, around four years after he began his career in advertising. Twenty years after launching Nunn Media, he currently employs over 170 employees in the firm across Sydney and Melbourne. It is the largest independent agency in the country, with annual billings of more than $400 million. In the process of expansion, Nunn Media acquired a well-known media agency named Alley, which has offices in both Sydney and Los Angeles and works with digital brands, including Netgear, Reece, Tinder, and Youfoodz. 

Alley is critical in providing Nunn Media with the top digital capabilities in the Sydney market and national scale while expanding the company’s reach and breadth in the digital world. Nunn Media has made four acquisitions since 2013, including Kruse Media Services, Akamedia, and the search and PPC start-up innovative Online. 

Nunn got the idea from his affiliation with the worldwide independent agency network Local Planet, which he serves on the board of. Nunn Media’s investment in the Local Planet network in 2018 ties it with agencies like Horizon in the United States and its customers such as Peloton, Squarespace, and Smiles Direct. By incorporating Alley’s strengths in search, social media, e-commerce, and digital media into Nunn Media’s current portfolio, the agency has thoroughly integrated across all media parts and broadened its scope in regional and national markets.

Matthew Nunn was born in Ballarat, Victoria, and studied physical education at the University of Ballarat from 1992 to 1996. He started his career at Win TV Ballarat before moving to CH 9 in Melbourne.

He worked at Carlon Media before launching Nunn Media in 2002. Nunn’s dedication has helped him grow his firm from two employees to Australia’s most famous media company, with over 170 employees. He understands the internal and external factors that drive corporate performance due to his considerable media experience. His approach to media solutions is collaborative, driven by his outgoing personality, tenacity, and never-say-die loyalty.

Amart contracted Nunn Media to supervise its media strategy and procurement. Amart is one of Australia’s most comprehensive furniture, bedding, and outdoor dealers, with 69 stores. Nunn Media is in charge of Amart’s media strategy, planning, and procurement across all channels, focusing on increasing digital engagement. The company ensures that Amart has a strong media and digital presence across multiple channels for enhancing customer engagement.

The Australian Forest Products Association (AFPA) also hired Nunn Media after the former recently launched a new campaign aiming to plant one billion trees by 2030. The AFPA is the leading national organization representing the forest products value chain’s resource, processing, pulp, paper, and bioproduct businesses.  

Nunn Media has also acquired the accounts of Anker, a high-end charger and inventor of smart gadgets for entertainment, travel, and smart homes, and Harley Heaven, Australia’s most extensive Harley Davidson dealership network. Nunn Media Sydney hired five account managers and planners due to new contractual obligations, including worldwide children’s entertainment firm Spin Master for its diverse brand portfolio, which includes Bakugan, PAW Patrol, Hatchimals, Kinetic Sand, and Air Hogs.

Silversea Cruises appointed Nunn Media to handle all of its media in Asia-Pacific, including integrated strategy, planning, and procurement. Nunn Media displayed these strengths and adaptability in their approach as they look forward to welcoming passengers back onboard throughout the Asia Pacific. 

Matt began his profession by selling television commercials. Matt is now working on expanding Nunn Media’s digital presence in the United States. By 2023, he hopes to have increased client billings to $500 million.

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