Big Picture

Computer Vision: the New Business Imperative for Labor Shortage

Emrah Gultekin

With aging populations in all of the industrialized and most of the developing world, we need to find ways to become more efficient in order to create more output. The way forward is to make computers see and understand the same way humans do. Indeed, economics only adds up with technology interventions.

Machines don’t get tired. They don’t need breaks. They don’t need to sleep. But they do need maintenance and upgrades. And they need guidance.

The idea is not to replace humans with machines. Instead, let’s augment humans with machines.

At Chooch, we are helping companies make that technological leap into the future.

The fast, accurate Chooch AI platform is being applied in a wide range of industries with enterprise AI solutions, including healthcare, retail, industrial, geospatial, media, security and more.

The platform is an end-to-end system for rapid deployment of computer vision for any visual detection process.

The Chooch computer vision platform is already accruing benefits for consumers by manufacturing defect detection. It can detect packing and packaging defects, check whether food and pharmaceutical packages are properly labeled and sealed and contain the right products/ingredients, and identify bottle cap defects before unsealed bottles make their way into customer hands.

That critical function is just one way leading manufacturers are already leveraging the Chooch computer vision platform to achieve smart manufacturing goals while overcoming common and costly challenges in their industries.

Chooch’s predictive equipment maintenance continually monitors manufacturing equipment and key infrastructure assets to achieve precision-level predictive equipment maintenance and identifies key issues before they cause downtime or expensive repairs.

Chooch can also monitor personal protection equipment (PPE) usage and compliance, offering continuous, real-time PPE safety audits and reporting. By notifying managers when employees fail to wear safety masks, eyewear, gloves, aprons, hardhats and more, Chooch reduces the frequency and severity of accidents while lowering costs related to workers’ compensation, insurance and litigation.

Or take, for example, the many ways that computer vision is being used in healthcare: from protecting public health to advanced medical imaging analysis, from precise tracking of medical procedures to accelerating research. The adoption of AI for healthcare is a drive to improve human outcomes by replicating visual recognition with AI to identify objects, images and actions. The speed, accuracy and flexibility of the Chooch AI platform delivers improved results across a growing array of applications and deployment options.

When it comes to diagnoses, many computer vision models are now able to equal or even beat the performance of human medical professionals. In the past few years alone, we’ve seen a system that interprets breast cancer pathology images, correctly distinguishing between cancerous and non-cancerous cells 92 percent of the time, and 99.5 percent when combined with the skills of a human pathologist. We also have seen a state-of-the-art model for segmenting images of brain tumors.

Or consider how computer vision is used for security and safety.

Examples abound of how Chooch has built computer vision models to support our clients with safety and security computer vision, including PPE detection, worker and OSHA compliance, mask detection, facial authentication and remote perimeter sensing.

In an increasingly monitored world, computer vision provides insights into public spaces and workplaces, airports and industrial sites so that security and safety officers can make sense of a flood of images and data from both remote and high-traffic areas.

By creating models that analyze video streams – both on the edge and in the cloud – capture still images, generate metadata and send alerts, the Chooch AI platform provides security teams with actionable insights.

The industry is also turning to computer vision.

Manufacturers, suppliers, distributors and industrial operations are incorporating computer vision  to unlock efficiencies across a broad range of tasks in which human error can be extremely costly. The Chooch AI platform brings higher accuracy and speed to many visual processes, ranging from defect analysis to quality control, to ensure safe workplace conditions.

And remember when I said that machines don’t replace humans, but augment their work?

Fields such as manufacturing, drilling and mining heavily depend on manual visual inspection in order to assess quality and detect problems. Thorough inspection is essential in order to maintain a high standard of quality for a company’s products and protect brand images.

But human workers aren’t always immediately available to perform visual inspections and can also make critical errors by overlooking a particular issue or flaw. What’s more, visual inspections take time away from human employees’ more cognitively demanding tasks.

Computer vision can play a crucial role in industry-enabling automatic visual inspection for anomaly detection. With adequate training, AI-enabled computer vision systems can learn to distinguish between functional “good” products and a small minority of defective “bad” products.

Rolls-Royce, for example, has proposed using tiny robotic “bugs,” just one centimeter in size and with cameras attached, that can inspect engine interiors without having to remove the entire engine from the aircraft.

Computer vision has been in use in media industries for years. With AI platforms, publishers, retailers, advertisers and brands can take advantage of new tools that can quickly add metadata to images; detect image defects such as blurriness, nudity, banned content and deep fakes; and send alerts to editors.

Image and object tagging in video means advanced content searchability. And AI platforms provide contextual ad enablement used to identify objects, images and people in video to place ads, along with providing metadata to advertising platforms.

Labor shortages are here to stay for the foreseeable future. With computer vision, businesses can adapt and thrive, using technology to enhance the efforts of their employees and improve their products.


Written by Emrah Gultekin.

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Emrah Gultekin
Emrah Gultekin is the Co-Founder and CEO of Chooch Intelligence Technologies Co. As a serial entrepreneur, he has more than 20 years of building startups and businesses from engineering consultancy to real estate development to commercial and social investment consulting under his belt. Before launching Chooch AI, Gultekin was CEO of Terra Invest, creating, developing a platform where commercial and social endeavors deliver value to investors and stakeholders alike. Prior he served as a board member of the governmental DEIK - Foreign Economic Relations Board. In his early life, he was a successful entrepreneur in Turkey and the US. Gültekin was educated at Brown University and MIT.


Emrah Gultekin is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.