The Best Japanese Fashion And Beauty Brands to Check Out
The culture of Japan has never been to only focus on the result. For them, the process of reaching the end goal is just as important as the product itself. And this is something that they have carried forward in their clothing too. The world is taking note of the excellent quality and craftsmanship of Japanese brands today.
In the present article, we will be talking about five such brands that have managed to establish their unique identity based on their work. Each of them have followed a different idea and managed to couple it together with Japanese heritage to realize their vision.
- Blackmeans
When it comes to biker culture, most people will picture America or London of the late 1970s but Japan is, by no means, any less. And that is where Blackmeans draws its cultural inspiration from. Beautifully crafted leather jackets that are carefully and intricately worked upon for detailing and patchwork. The brand combines the leather heritage of the west with the fine craftsmanship of Japan.The designers of the brand choose not to forget their Japanese heritage and inculcate traditional weaving techniques in their extensive knowledge of leatherwork. The result is an astonishing leather jacket that is capable of being the center of attention for any party you wear it to. The brand aims to make it as global and as classic as other heritage brands.
- Neighborhood
The brand started as streetwear that portrayed itself as a tough and everyday wear. The inspiration, needless to mention, was derived from the neighboring streets that were mean and tough and left you with no option but to become street smart to survive. Neighborhood also pays homage to the biker culture of Japan, from where it also derives a large part of its inspiration.Over the years the brand mellowed out its image to expand its clientele and accommodate changing times and changing values (no more tough and mean). It metamorphosized into a modern classic sportswear brand that now offers smart-casual everyday clothing.
- Beams Plus
Like the above-mentioned brands, Beams Plus also derives a part of its inspiration from the American culture of the 1960s but manages to make it homely by fusing it with their own interpretation of the scene. The aim was to give a formal look to the relaxed and easy-going ‘hanging by the poolside’ routine of college students and upon our word, they have delivered!But they have not sacrificed functionality for form. If anything, they have actually managed to make it better. And that is what makes the brand so popular, you are not paying just for the textile (which is excellent) of the handiwork (all praises again!) but also for the functionality of the clothes which allow them to wear better in the modern environment.
- Beams T
This arm of the Beams brand is more into affordable streetwear but with quality prints and fabric. Beams T actually manages to illustrate a very unique point – why should you be looking out for these Japanese brands? The answer is – because of brands like Beams T!The quality prints that we were talking about are not just out of the blue or put together by random designers, they have been carefully selected from the artwork of independent artists. Such is the level of dedication that the brand puts into its work. It manages to elevate the value of the merchandise from simply streetwear to being streetwear with a unique identity.
- Remi Relief
Remi Relief is probably the best-known brand on this list, and it is not without cause. The idea behind the brand is ubiquitous, something that almost every brand aspires for. The designers of the brand wanted to do away with everything that can be deemed as unnecessary or extra in a clothing line. They wanted it to be as basic as possible, staying true to their free-spirited-surfer vision.Secondly, they also wanted an all-natural theme for the clothes. No artificial colors are added and no chemical treatments are done. The natural processes come together to give the merchandise a well-worn, comfortable feel, something that the makers wanted to be the identity of the brand. Remi Relief is probably the only brand to have spent so much time and money on researching the fabric and natural aging processes for its clothes.
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