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Tuesday, October 15, 2019

C-Suite Advisory

The Importance of Efficiency with Customer Support

Customer support representatives bear a massive load due to their line of work. They need to keep calm even in difficult situations and while addressing a customer grievance or a general query, they should know the details of the products or services offered by their company.

Customer support personnel also need to be savvy with the technology they use at the office to efficiently run their processes. Above that, queries are expected to be resolved swiftly and comprehensively. As a business owner, to achieve that perfection in CX, you need to be highly efficient and ensure that you don’t slack off on any tasks. Why is this so important?

Importance of efficiency

Efficiency in customer support is closely related to customer experience. As a result, if a client is more satisfied with the customer support he or she receives, that customer will most likely stay.

To accomplish that, the customer support representative has to put himself in the customer’s shoes. Trying to see things from that perspective will help the representative have a little empathy. That will appeal to the client as the matter reported is treated with great seriousness.

Efficiency also helps with managing your customer experience and customer journey. Managing those two factors is quite important because the majority of your revenue is derived from the satisfaction of your clients.

Consider this, how would a customer feel if the query isn’t resolved even after calling for multiple times? Or how would they feel if you are given inaccurate data about a specific transaction? Surely they would be angry at that company.

Being an excellent customer support representative is imperative for the entire company’s bottom line. That’s why the service representatives need to be taught how to interact with people and how to use the resources at their disposal effectively.

Automating the processes 

If you plan to automate your processes, using AI chatbots can also increase your efficiency and save costs. According to a Gartner report, by 2020, 85% of customer interactions will be handled without a human agent.

As per another study, there are around 265 billion customer requests every year on which companies spend $1.3 trillion to service these requests. AI chatbots can save up to 30% of this expense.

Customer support is a form of marketing

Customers become more loyal to a company if there is friendly, respectful and transparent communication between support representatives and clients. The reputation built by the company will never be forgotten and will promote it to new customers and retain existing ones.

If you give a customer impeccable customer support, that will provide you with a competitive advantage over your competitors. No matter how much your products or services cost, clients will support the business you run. This is because customers don’t care about the price tag, but they care about the value for their money.

Efficient customer support is value for their money and that relationship built on trust will only grow further as time goes on. Whenever a potential client also looks for related products or services, your business will get recommendations because it is known for good customer service.

How to train customer support representatives 

Training support representatives is vital to deliver efficient customer support. Therefore, you need to train them on the following aspects:

  • Interpersonal communication skills
  • Problem-solving
  • Company policy
  • Products and service familiarization

Another thing that can be done to motivate customer support representatives is to listen to them as a company and cooperate with them. That will lead to those employees being motivated to come into work and give their 100%.

The bottom line

Customer support is very important to retain customers and gain new ones by means of recommendations. To get those recommendations, you need to offer great customer support and resolve every query with patience and understanding.

Treating customers with utmost respect will boost your marketing strategy because it will lead to satisfied customers. Every company should invest in a program to train customer support on how to treat customers perfectly and how to fulfill their role as support representatives.


Have you read?

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# Most Startup Friendly Countries In The World.


The views expressed in this article are those of the author alone and not the CEOWORLD magazine.
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Ryan Miller
Senior associate editor at ​the CEOWORLD magazine. Raised in Boston with a Brooklyn accent.
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