C-Suite Advisory

Public Relations Marketing: Why It Still Counts

Every business owner wants to see his or her business grow from start-up to maturity. There are also other businesses that have already established footprints in the market: they often have a problem with maintaining that status. The problem usually occurs when the businesses have no clue about the strategies that they need to employ to meet such objectives.

There is a topic that is not usually talked about: public relations. It entails building relationships with the right people. Not many businesses have taken advantage of it, and they are missing out on a lot. Public relations helps companies get the exposure they need even to boost their revenue. Diving right into it, here are the other reasons why public relations marketing is vital for your business.

  1. Creating awareness
    The best way to make people want to transact with you is establishing trust. While individuals take advantage of a one on one interaction to build trust, the alternative for business is creating brand awareness. And what another way to go about it than creating awareness.
    If you are to compete with the established brands in the market, the customers need to know about the existence of your brand. Public relations efforts through publishing in magazines, influencer marketing, and using renowned personalities is just what you need.
  2. Build credibility
    Just like brand awareness, reliability is essential for a business to get authority in the market. It is not possible for a small business or one that is getting started to establish credibility. It does not just happen out of the blues. You need to put in a significant amount of effort. Public relations marketing has been seen to be very instrumental in expressing the credibility of a brand.
    Public relations does not focus on letting people know of your products and how they will be able to deliver better than the ones already in the market. It is about a mention by an authority brand in your niche. For instance, if a media personality mentions your brand in their caption in a social media platform, it acts as a recommendation. As a result, people will trust your product to deliver, as much as they are yet to interact with it or even hear of it.
  3. Manage your brand’s reputation
    Public relations is all about creating a perception of your brand in the minds of the people. It is said that unsatisfied customers are the loudest. Well, there is no lie in that. You have probably gone through the comment section on the websites of most brands. It is not unlikely to miss a negative comment from a customer. It may be the slightest issue, like a 1-hour delay in the delivery of the product.
    As minor as such an issue may be, it can scar your brand if not managed. Public relations is there to take care of that and ensure that your brand maintains a pleasant reputation. Public relations marketing is an effective damage control measure.
  4. It is cost-effective
    Advertising, preferably marketing, has cost businesses millions. While most businesses, especially start-ups, may not be able to afford such marketing, public relations may really come in handy as a cost-effective method of promoting your brand. This does not mean extravagant marketing budgets are a bad thing. Large corporations spend a lot on that, and the returns are fantastic. However, if you are on a tight budget, having the right people in the right place is what your brand needs. Hence, public relations.
  5. Communicate your values
    The best way to make customers loyal to your brand is by effectively communicating your values with them. Remember that PR is all about sharing the positive values of your brand. Sharing a message that your customers positively identify with is what your brand needs to go to the next level.
  6. An effective way of building ties with your community
    Before you go international, it is crucial that you make ties with your immediate community. Among PR efforts include joining groups, donating, attending community functions, and anything that is relevant to your business. CSR is also a function of public relations that will not only build credibility for your brand but also help you build a relationship with your customers.

Working with the right public relations agencies like BR PR will be a game changer for your brand. It is what you need to create brand awareness and also make it more likable.

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Alexandra Dimitropoulou

Alexandra Dimitropoulou

VP and News Editor
Alexandra Dimitropoulou is a VP and News Editor at CEOWORLD magazine, working to build and strengthen the brand’s popular, consumer-friendly content. In addition to running the company’s website, CEOWORLD magazine, which aims to help CEOs, CFOs, CIOs, and other C-level executives get smarter about how they earn, save and spend their money, she also sits on the Board of Directors of the Global Business Policy Institute. She can be reached on email alexandra-dimitropoulou@ceoworld.biz. You can follow her on Twitter at @ceoworld.