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CEOWORLD magazine - Latest - CEO Advisory - Why Businesses Choose SnatchBot for Omni-Channel Communication

CEO Advisory

Why Businesses Choose SnatchBot for Omni-Channel Communication

The world of businesses has greatly evolved with the use of technology over the decade. More so with the advent of smartphones that has been a major factor in the creation of smart technology. With the use of smart technology, customers are looking forward to ways their queries and issues can be solved in an easier and quicker right from the comfort of their gadgets without having to go through the stress of walking into a physical business center. Over ten years ago, Apple launched its app store. It all seems like it happens yesterday. Ever since then, app technology has shaped the way users engage not just with their phones but with technology. While apps are great and have been a very good task manager, they cannot think on their own without full inputs from users. Enter the world of AI, and everything changed with the use of chatbots.

Chatbots are not just technology that advances the uses technology to human lives, they are very intuitive technology that makes engagement less redundant, swifter, seamless, and stress-free for both businesses and customers. With the integration of the chatbot technology in messenger apps like Facebook messenger and WeChat, the significance of apps has been more empowered.

SnatchBot is one of the few technologies out there that has been at the forefront of making social media communication between businesses and their customers (or potential customers) easier. No wonder, therefore, businesses have been adopting the use of SnatchBot for their Omni-channel communication.

What is Omni-channel Communication?

Omni-channel communication happens when channels or platforms of communications work smoothly together to achieve a purpose. What this means, in essence, is that with Omni-channel communication, communications across different platforms can be synched without the repetition of queries. For instance, a customer engaging an organization on a messenger platform or through text messaging may in the process of that communication proceed to call the same organization through the phone without having to repeat the queries or questions they have been asking on the messaging platform. It is in this way that Omni-communication allows for a smooth transition in the communication process.

SnatchBot does that well and it is no surprise therefore that businesses have been adopting it for their daily Omni-channel communication.

Reasons Why Businesses Choose SnatchBot for Omni-channel Communication

The power of automation

Businesses have been adopting Snatchbot because it gives them the power and total control of automation. This way, a business has the total say in how they will like to deploy the bot to interact with their customers and potential customers. For instance, a business may set the point in the conversation where the bot can direct the communication to a live agent. This could happen when the customers begin asking for prices for various products.

Intelligence to interpret customer needs

Using SnatchBot has been helping businesses and organization’s to well interpret a customer’s choice or preference based on their past history of transactions. This even helps businesses to send out individual based adverts to customers, one that peculiarly fits their needs.

SnatchBot is a great tool for analysis

This is one of the top reasons why businesses have been choosing SnatchBot. Using this leading chatbot platform empower businesses to monitor customer’s engagements so that the knowledge can be used for a better understanding of a business’s customers-pool. With this understanding, a business can better plan how to engage their customers as the information is shared across all the platforms of the organization.

Improved customer retention

When SnatchBot helps to with easy communication between an organization and its customer in a quick and smooth manner, customer retention is guaranteed. This is so as customer tends to keep patronizing an organization that attends to their needs on time.

Final scoop:

It has become easy for businesses of all sizes to adopt chatbot technology. No technical expertise is needed thanks to a chatbot marketplace like SnatchBot – therefore, gone are traditional barriers to entry. Just like web and app development were trending hobbies for those with an interest in tech, so has chatbot development become a new trend. Building powerful omni-channel chatbots that can serve businesses of all sizes has become a reality within reach of ordinary folks.


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CEOWORLD magazine - Latest - CEO Advisory - Why Businesses Choose SnatchBot for Omni-Channel Communication
Boris Dzhingarov
Boris Dzhingarov, founder of Cryptoext, graduated from the University of National and World Economy (UNWE) in Sofia, Bulgaria with a Bachelor's degree in marketing.