Search Engine Optimization or in-short SEO has evolved as one of the major marketing technique over past decade. According to data of internet live stats, 1,303,251,765+ websites have been launched till this date.
The number of active users worldwide in 2017 is raised to 3.58 billion which is a huge number, but the population of the world is around 7.6 billion and increasing every second that means internet will be explored by more people in coming years. So let us start from there when the first webpage landed on the web.
Evolution of SEO from 1991 to 2000 – Keyword Era
In 1991, the first website was launched by Tim Berners – Lee. As the high number of websites launched daily on web, web directories like excite came into existence to store the data in an organized way. Directories helped people to find niche related websites and soon search Yahoo, Altavista and Google were launched in 1994, 1995 and 1997 respectively to change the scenario of how to keep and utilize the data of websites.
As search engines gain popularity and started providing results on search queries. A new technique came into existence named Search Engine Optimization or simply SEO. Some intellects first started their research on how the search engine works? And then curated the techniques that will help a website to rank high on the net.
The first techniques that attracted these intellects were keyword stuffing and excessive tagging. You cannot call these techniques as black hat until this era. But soon a few people started spamming the web world with these techniques and then the new era came on the web.
Evolution of SEO: 2001 to 2010 – Backlink Era
Now, in this era, spams were detected by search engine giants. The concept of relevancy was renewed. A new and improvised set guideline for indexing were introduced. Features like Google’s Universal Search started to offer more engaging content in search results. Search can be filtered as per user interest like news, images, videos and other. A large portion of users was impressed and engaged with the new harmonized search result.
Within the same era tools like keyword planner, Google trends, Analytics, Moz came into existence to create a well-versed market. Google took a charge to personalize the search. A new database of the information set up with tools like maps, location, store hours and mobile SERP. Local SEO came to light after all these. But spamming as usual again a part of this era too. Keyword stuffing and excessive tagging were lowered, but not ended.
A new technique came into existence “backlinks”. A few people like Rand Fishkin were aware of the term relevancy but not everyone. SEO practitioners started spammy link building technique. No matter where but they want links. This again became a serious issue to think about.
Evolution of SEO: 2011 to 2017 – Content Era
The new era of search arrived with a slogan “Only Quality Content is King”. After this Google took spamming very strictly and started penalizing websites. Straight and strict guidelines were set. A new announcement in-house was to earn ranking only on the user relevant content. To set an example, J.C Penny was stabbed from search engine ranking due to its irrelevant link building techniques.
Localised searches were improved. The only goal of search engines now is to provide user-relevant and engaging results. A new technique of niche related guest blogging started. People started blogging on relevant platforms to get a quality backlink for their website.
Responsive and fast loading websites got a great value in ranking. Great value content, user intended resources increases possibility for higher ranking.
A new era of regular Google updates began. Penguin, Panda, Hummingbird was introduced to remove spam from the web. Currently, according to sources, Google use to update its search algorithm 600 times a year. 600 time means around 50 minor updates a month.
Evolution of SEO: The Future
In future also, relevancy will remain a major in SEO. Relevancy will be defined with deep niche-related content. Content that has core focus on relevancy. With the evolution of SEO, SEO practitioners should also evolve themselves. Increasing usage of mobile devices leads to more mobile-oriented websites and content.
To improve the engagement, your content should be straight and concise only on the relevant topic. Backlink will give a great value, only from highly niche related and relevant content. And if you still want to stick with practices like keyword stuffing, irrelevant backlinks etc. Get ready penalty. Be relevant, be informative and love SEO.