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Using Twitter to Your Advantage
By Guest contributors for CEOWORLD Magazine Updated:August 13, 2009
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In 2006 Jack Dorsey launched website that is known by almost every internet user, Twitter. It is almost impossible to watch five minutes of news without hearing about a celebrity tweet. Celebrities are not the only “important” people on Twitter today. Businesses, websites, and people trying to make a name are tweeting. This is both good and bad for your online business and website. Good because it is another utility you can access for networking. The bad is that it is hard to get recognized on Twitter and this makes it harder to increase your site traffic. I am here to help you avoid this disadvantage that many businesses have when they start to use Twitter. There are a couple of things that you have to keep in mind.
Limit Your Tweets
A lot of complaints going around the internet and even the news is how a lot of people update Twitter every five minutes. The key to keeping followers on Twitter and people that are on the fence about continually viewing your website is to tweet enough to keep interest. You do not want to wait for your followers to forget about you, but you also do not want to overload anyone’s inbox.
Follow Other Tweeters
The mistake that a lot of people make is to just wait. Posting your Twitter account and twitting will get you a few followers, but to maximize your followers you will have to get involved with other tweeters. A great idea for your business is to set up separate accounts for each employee and then have a separate company Twitter. This way, followers of your employees will also be directed to the company blog which then creates a web. Make sure, if your website is filled with articles and content, to allow others to tweet the article. This will help you connect everyone.
Use Other Networks
A lot of companies will choose one or two networks to use to connect with their users or clients. Others try to manage a billion accounts and do not give the necessary time to each network. The key to using social networks for your business is to connect them all. Link your Twitter, Facebook, Linkedin, and even Digg accounts. If you connect all of these accounts, your website traffic will grow exponentially compared to only using Twitter.
Twitter is a great tool to promote just about anything. It does not matter your website type. If you are selling items on eBay then you can link back to your store or if you are promoting a new technology then you can link to YouTube to spread your videos to the masses.
If you are still skeptical about starting a Twitter account for your business, just visit the website and look at all of the companies gaining millions of followers. Some of these include Google, Comcast, Kodak, Ford, and many others. So go out there and use those 140 characters to their greatest potential.
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By Jonathan Ostrander
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