Tech and Innovation

You can track many conversion rate metrics to improve your conversion rates. Some conversions are designed to result in a purchase, while others are meant to encourage the prospect to continue down the sales funnel. Conversion rates are critical to a business as it has been found that 70% of marketers will...

Today's consumers prefer to do business with environmentally aware companies. The good news is that adopting Earth-friendly practices is no longer a sacrifice.  Several consumers today are willing to pay more for eco-friendly, sustainable products from environmentally aware companies. Entrepreneur and climate activist Seth B. Taube offers five tips for...

Sometimes, being the leader isn’t the only role you want to have in your agency or organization. Maybe you’re interested in being the creative director, the chief copywriter, or the guru of account services. That’s not unusual. Most leaders have other talents that give them enjoyment. The freedom to play...

Did you know that 50% of businesses would not be able to operate without their office printer? With digital documentation on the rise, it may seem like the need for printed paper is a thing of the past, but for businesses in the auto, law, and finance fields, that is...

The recent extension of Xi Jinping’s term for another 5 years and the subsequent departure of pro-market political leaders has raised the specter that China‘s relationship with the West may be entering a new era of difficulty.  Because much of the consternation is painted in political tones, it is easy...

Short and Long-Term Reasons for IoT Temperature Sensor Use Across Industries: The ability to accurately and quickly track temperature data throughout the supply chain and logistics process affects the viability of many product types. Companies and entire industries rely on precise ranges of temperatures in order to deliver safe and effective...

Resource management is a process that all businesses should follow, but it's not always easy to do. Business owners and managers often find themselves with too many resources or insufficient. The key is finding the right balance between managing resources efficiently and providing enough time for employees to perform their...

Americans are accomplished at self-doubt when it comes to the progress of what our nation’s founders often referred to as a great experiment.  Over my career, I have listened to predictions of our loss of leadership as other countries or blocks of countries progressed.  From Japan to the Eurozone to...

Gold Silver International Exchange (GSI Exchange) was founded in 2014 with a vision to provide high-quality investment opportunities in precious metals. Today, it is one of the fastest-growing companies in the United States. It has achieved an average three-year growth of more than 3,800 percent and is quickly becoming a...

Worldwide spending on artificial intelligence is expected to increase dramatically by 2024. Leaders in every industry — including banking and financial services — are quickly discovering the incredible value of AI. By leveraging this technology, financial institutions can better manage privacy and fraud, increase cost savings, and improve the overall...