Tech and Innovation

There is no doubt that Strategic Communication is key for any business that wants to build a strong and lasting relationship with its target audience. Among the tools of Strategic Communication, Brand Voice holds a special place. Without a clear and consistent brand voice, it will be difficult to connect...

While it may seem unusual for a college student to hold degrees in both science and business, it is exactly what Michael Van Eaton had planned for in his professional career. He holds a Bachelor's in Material Science Engineering, a Bachelor's in Chemistry, and a Master's Degree in Business Administration....

This widely accepted maxim has a certain truth to it. Most of us are more likely to leave a role if we don’t trust our manager, if they don’t support us, or if they don’t treat us fairly. Employee retention is critical for an organization’s success. Retaining skilled employees is...

Managing people is not easy. Each person has had different experience of previous workplaces. They also have different expectations of their manager and different ways of communicating. However, to become a manager that people want to work for is within our own control. Managers need to be both professionally good...

With the biggest effects of the pandemic seemingly passed, the debate about whether to return to the office is heating up. Employers must thoughtfully weigh the costs of asking employees to return to the office and consider whether they themselves want to return to the traditional office. The solution might...

We are witnessing a climate emergency, and businesses must take it up as a priority. The melting glaciers, rise of global temperature, and warming oceans testify to the global transformation of climate. While climate change is an inevitable side effect of the industrialised world, it is seen as an imminent...

In 2021, growth prospects seemed enticing for capital markets. Its global size ballooned to hundreds of trillions with double-digit year-over-year growth. But not even a year later, the scenario has completely changed. Inflation has started to cool down but remains elevated at 7.7%. Meanwhile, interest rates will go as high...

Cell and gene therapies are potential cancer and genetic disease treatments, but inventors encounter obstacles. Long-term partnerships with CDMOs may help life science businesses provide life-changing therapies to patients. Gene treatments include injecting a healthy form of a disease-causing gene into patient cells. Human cells are transplanted for cell and...

Efficient communication is necessary for a company to attain its goals. As Ronn Torossian puts it, every company is conscious of the quality of its communication efforts toward reaching these desired objectives. Therefore, it becomes necessary for these companies to find ways to gauge the level and value of the...

Like it or not, a recession might be on the horizon, and companies are facing related risks. We can learn a lot about surviving a recession from the companies that thrived during the height of the pandemic. One of the biggest lessons? Software is the solution to reduce recession-related risks....