Whether you’re beginning from scratch with a startup or looking to take your existing business to the next level, a platform model can facilitate value creation at a rate that no other business model can match. A platform-based business has the ability to reach or exceed the value of a...

Every CEO knows how important it is to track competitors. By keeping tabs on your business rivals, you can stay informed about the latest business updates, quickly identify emerging threats, and immediately hear about new products. But why should you limit this well-rounded understanding strictly to your competitors? In business,...

The greatest threat for new entrepreneurs comes from financial risks. This is why new entrepreneurs have to leverage everything that’s at their disposal. The internet is one of the assets that can be, and have to be used, to get a better position in the market. Especially, now, when the...

The 21st century was a new dawn for businesses, with many just beginning to wake up to the economic potential that had been available since the beginning of the world wide web a decade previously. New ways of identifying, reaching, and delivering to customers revolutionized the way we think about...

Every organization must adopt a comparable mind-set and look at your competitors to observe what you can learn from them about business and consequently growing your own. To help you do that, here are ten things you can look at your competitors to see what your own business is missing...

In life, your ego can either be your greatest ally or your biggest detriment depending on the circumstances. Like most things worthwhile, this inevitable yet manageable characteristic can be a goldmine if kept in check and applied in moderation. On the other hand, nobody is an island, and a self-centered...

Positive experiences are a cornerstone in developing relationships with consumers. But if you think those experiences just naturally come together, think again. Delivering a memorable customer experience takes thought, planning, and enough data to understand what will actually resonate. With the 2.5 quintillion bytes of data humans generate each day, the...

A personal brand is one of the most powerful assets you can develop, from a marketing standpoint. A strong personal brand will serve as an outlet to elevate your startup to a new level of popularity, or give some extra credibility to any posts you publish for your company. On...

When was the last time you checked in with your customer care department? American businesses lose $41bn every year to poor customer service. And if you think your company is all good, there’s a reasonable chance you’re mistaken: while 80% of businesses believe that they are offering superior customer service,...

You’ve heard of B2B and B2C, but the next big thing is B2i — business to individual. As a business leader — and as the world becomes increasingly interconnected — you must think holistically, not only about your clients, but about your clients’ clients, too. B2i doesn’t simply offer us...

In today’s digital time, establishing your brand is as easy as creating a strong online presence. The availability of online marketing strategies has leveled the playing field for everyone from small to large-scale businesses. Knowing how to make use of these strategies can spell all the difference.  So you’ve come...

There is a huge variety of ways technologies can substantially improve your business: make it more profitable and clients more loyal. extend its borders of operation, optimize internal processes, and much more. I am pretty sure that you are aware of this fact. However, I decided to gather all the...

Why “Unexpected” is Good: Is it good to be surprised by your customers? It is, but it can feel “unnatural.” After all, in what area of business would you want to be surprised? When you’re building a facility, installing new software, or reviewing financial results? That would be no… no…...

As an entrepreneur and CEO of my own business, it's important for me to make the most of my time and put my expertise to use in the right areas. However, this is easier said than done. For many business owners and entrepreneurs, we got to where we are because...

Having launched over forty startups and rebooted ten pivots in our eight years of operation, we have been fortunate to be involved with our share of “unicorns” (Palo Alto Networks, Nimble Storage) and a few unicorns-in-waiting (Sumo Logic, Trifacta and Snowflake Computing). And, to be fair, to stretch the fairytale...