CEO Confidential

How to Get Your Business Off to the Best Possible Start

When you decide to create a new business, it’s vital to get off to the best possible start. However, many startup owners struggle from the beginning and fail to generate the momentum they need to establish and grow their new company.

However, by taking the time to prepare properly before you go it alone, you give yourself a much better chance of succeeding with your new venture. Below are some tips that will help you get your business off to the best possible start.

Set Up Your Business Properly

It’s crucial to understand exactly what type of business you want to run so that it can be set up properly. This means you have to decide what business structure you will use and who will be involved in the business.

The most common business structures in the UK include sole trader, private limited company, public limited company and limited liability partnership. A professional UK formation agent can help you with this process and ensure that your new business is formed in the correct manner.

Don’t Go It Alone

As well as getting help from a formation agent, you also need to look for support from other people before you decide to start trading. You should seek as much business advice and financial advice as possible from other business professionals and people who can guide you in the right direction. Ideally, you should be continually building a network of reliable people who can help you establish and grow your business and people that you may also be able to help in the future.

“Walking with a friend in the dark is better than walking alone in the light.” – Helen Keller

Get Your Finances in Order

From the start, you need to get your finances in order. You will need enough capital to purchase equipment, pay for a work space, pay employees and finance other aspects of your business.

Deciding how to finance all aspects of your startup should be carefully considered, especially if you don’t have enough of your own money to do so. If this is the case, you may need to look for investors, look for a business loan or find other ways to raise the capital you need to get your business off the ground.

“Beware of little expenses. A small leak will sink a great ship.” – Benjamin Franklin


For many businesses, their location can determine how successful and profitable they become. In other sectors, you may be able to work from home and cut down on the setup costs of your new company.

Before you make a decision about where to base your business, you have to consider factors like cost, proximity to your customers and the facilities available.

“Something like 80% of business decisions have a location element. In fact, it’s probably higher than that.” – Jack Dangermond

Advertising and Marketing

A new business has to start reaching out to potential shoppers and customers as quickly as possible. Today’s entrepreneurs have a wide range of advertising and marketing channels to choose from, ranging from traditional marketing materials such as business cards, brochures and signs, to online marketing channels such as websites and social media platforms.

However, despite the huge range of advertising and marketing channels available, you need to ensure that you create a realistic marketing budget and use it wisely.

Starting your own business is a daunting prospect for most people. However, if you follow the tips above, you can make the whole process a lot easier on yourself.

“Many a small thing has been made large by the right kind of advertising.” – Mark Twain

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Aimee Lee Webber
Editorial Aide/Reporter at The CEOWORLD magazine. Nationally Syndicated Advice Columnist. Generally prefer dogs to humans. Loves dragons. New Yorker.
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