CEO Perspectives

Consumer insights are the fuel for brands. Marketing strategies without guidance from actual customers rarely yield fruit. The first step is listening to conversations about your brand. Consumer insights help brands attract customers and boost brand image. What Are Consumer Insights?  Consumer insights are the holy grail of marketing. Every...

On a recent holiday, I had six teeth extracted. The insights I gathered during this process seemed relevant to current policy and election travails. My dentist's office was closed, but he kindly came in to see me. Of course, his staff did not, since it was a holiday, but that...

The DISC model: The renowned DISC model categorizes people into four different types of personality. It has only taken its present form the last year, but it has appeared in human culture long before Christ in ancient Greece. Back then, people were divided into phlegmatic, sanguine, choleric, and melancholic. The...

Can you imagine how working experience used to be some decades ago? No emails, no technology, no PowerPoint presentations. Thankfully, the times have changed, and our generation has been introduced to a stimulating environment when it comes to working. The field affected the most is how a working team can...

Coronavirus may have come into our world, but life goes on. When the virus appeared initially, many events, baby showers, and even weddings were postponed expecting the storm to pass and return to routine. The way things turned out, we all understand that until the vaccine is ready, nothing is...

“Writing is like talking to yourself, just in a way that makes it look like you're not crazy!” ―Mary Kate When I was a child I often talked with others. When I was a professor I often talked with students. When I became an author, I sometimes talk to myself....

There is something really odd about being a founder/CEO, which is that there is actually no definition for your role. A salesperson does sales, a social media role does everything around social media, but the founder? Not even the internet can give a real answer. I guess the reason is...

Managers are often caught being great when it comes to leading a team, but many times they are left behind when it comes to good communication skills. Good communication is about helping the company and engaging the employees to give out their best. On the other hand, if you are...

We all want to be our best selves. To make the most of the one life we live, using our God-given gifts to be everything we’re capable of becoming. To be someone who matters. Growing up in the land of opportunity and home of the “American Dream,” you’ve likely always...

You may not expect everyone to be your friend at work, but it is reasonable to expect them to be friendly, or at least civil. It can come as a shock if a colleague starts undermining you.  It can be subtle at first: they may highlight your mistakes or make...