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CEO Insider

What CEOs and CMOs Expect from IKEA Effect: The Concept Of Self-Assembly?

Many Chief Executive Officers (CEOs,) CIOs, Chief Marketing Officers (CMOs)  and Senior Managers find the "IKEA Effect" confusing but actually it is essentially a problem solver. Although it was joke published in The Economist, seems spot on in explaining the success factor of IKEA: the concept of self-assembly. A study...
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