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CEO Advisory

Are you persuasive or just a common hustler?

As a communication specialist, I’m often asked about the difference between persuasion and manipulation. It’s an important question that I’ve been responding to and refining my thinking for decades. Whilst some will say, it’s just semantics, I personally agree that it’s important to understand the difference and be clear about...
Bennett Maxwell
CEO Spotlight

Your New Favorite Cookies Hail From Dirty Dough Cookies, But it is What Founder Bennett Maxwell is Doing for Mental Health That Will Make You Stick Around

To put it frankly, the Dirty Dough Cookies franchise is blowing up! Founder Bennett Maxwell has already seen 98 locations purchased. The company will have a presence across 13 different states in just a few short months. That’s the way the cookie crumbles. Dirty Dough Cookies has a devoted following,...
Christian Santiago
CEO Spotlight

How ‘The 6 Keys to the Kingdom’ Allows High Performance Coach Christian Santiago to Help Executives Find Massive Success in the Marketplace

Christian Santiago, founder of The Greatness Institute, is a former pastor turned high-performance coach who helps faith-driven and high-achieving executives and entrepreneurs become an inspirational leader people want to follow. “I was a pastor, and I was helping people, but I realized that there was a particular group of leaders...
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