archiveVice president Insider

First, I think it is appropriate to analyze the title. This dual-title, with the questioning/enigmatic wording, is the most suitable in our opinion to highlight today's topic. Our goal is to approach Communication and Marketing, not in the "traditional" way, i.e. as two separate parts/fields of product promotion. But through...

We all have people in our personal and professional life who we find challenging. We may label them as ‘precious’, ‘difficult’ or ‘hard work’.  The typical approach to managing people such as this is to try to avoid them or find a way to work around them. This may work...

Rethymno is a very charming city. It is in western Crete and is a pole of attraction for both tourists and local residents of Crete, who wish to enjoy their vacation live moments carefree moments. Although Rethymno was considered a small village for many years, in recent decades, it has...

There is no denying that a honeymoon is the most exciting phase in the lives of all newlyweds. It not only helps the couple embark on a new journey but also gives them a much-required break after the stressful wedding. Thus, for all those looking for a perfect romantic escapade, these...

My favorite get-to-know-you question is ‘what does connection mean to you?’. While everyone has a different answer, there are common themes.  ‘Connection is a two-way relationship between people.’ ‘Connection is a willingness or a shared agreement to be vulnerable.’ ‘Connection is not about what you’re doing, it’s about who you...

The siren call of entrepreneurship is loud and haunting. The idea of creating something out of nothing, building a business from the ground up and being your own boss in the process is certainly alluring, which is probably why over 600,000 new businesses open in the United States every year....

Developing a new publishing strategy in the media landscape is daunting. Content reigns supreme, followed by the heft of an established brand. But there’s more to thriving in the digital age. Much, much more. No one knows that better than the senior management team at The Arena Group, a conglomerate...

Horses have been people's friends and work allies for centuries now. Irrespective of their type, each stallion possesses some exceptional qualities which make them the most beloved of all animals. Also, if you have been a loyal follower of equestrian sports such as Derby, you probably know that certain racehorses...

As a communication specialist, I’m often asked about the difference between persuasion and manipulation. It’s an important question that I’ve been responding to and refining my thinking for decades. Whilst some will say, it’s just semantics, I personally agree that it’s important to understand the difference and be clear about...

Tough clients are just as likely as terrible bosses to send employees packing. So what can you do to ward off the negativity that comes from nasty clients? Try these techniques to build a cadre of clients who are a pleasure to work with and for. Move over, mediocre managers. Today,...