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archiveNon-Executive Director Insider

Atul Minocha
CEO Insider

Why Putting Your CMO in Charge of Pricing May Be the Best Decision You Can Make

A study conducted a few years ago analyzed the impact of five operating levers—price; revenue; cost of goods sold (COGS); selling, general, and administrative expenses; and research and development—on the bottom line of any business. Specifically, researchers were trying to understand how each of these independently impacts the overall profitability...
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