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Crafting Unforgettable Fan Experiences: The Power of Fan Journey and Experiential Marketing

The relationship between customer and company has always been a subject of study over the years. This leads to the concept of the customer journey, the process involving all interactions between a company and a potential customer in the process of purchasing a product and/or service. Mapping the customer journey...
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Wealthiest People in Switzerland (January 09, 2024)

As of January 9, 2024, Rafaela Aponte- Diamant  was the wealthiest person in Switzerland, with an estimated net worth of 32.0 billion U.S. dollars, followed by Gianluigi Aponte (No. 2, $32.0 billion), Ernesto Bertarelli (No. 3, $9.5 billion); and Ivan Glasenberg (No. 4, $9.1 billion). Guillaume Pousaz is the fifth-richest person in Switzerland,...
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