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archiveExecutive Chairman Insider

Tech and Innovation

How This Children’s Book Publisher Leverages Direct-to-Consumer Marketing to Succeed

What does a publishing company have to do to sell 2 million books in a single year? For Puppy Dogs & Ice Cream, the answer is perhaps unexpected: combine meaningful topics for kids with innovative direct-to-consumer marketing tactics. It’s an unconventional approach, but it’s working — big time. Puppy Dogs...
Ernest R. Twigg Father
CEO Agenda

Strategically Building Organization Culture

Strategic partners understand how essential a company’s culture is to success. Research illustrates that companies unable to build synergistic, functional cultures feel the sting of talent loss, increased employment cycles, and gaps in mission-essential roles. Now, more than ever, it is imperative to build a positive organizational culture to prevent...
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