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archiveChief Virtual Reality Officer Insider

Todd Caponi
CEO Perspectives

In Sales, the Second-Best Thing to Winning Is Losing Quickly

In the world of sales, pursuing quality leads over quantity is often expressed, but rarely practiced. Unfortunately, traditional approaches to what actions are measured and enforced by sales leaders disincentivize sellers from quickly qualifying out of opportunities they’re likely to lose.   So often, sales leaders prioritize the volume, or quantity, of leads...
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