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CEO Insights

Want to attract top talent? Share your purpose stories.

Most companies will have a stated purpose, often accompanied by a set of values. Sadly, these purpose statements remain words on a page and are very rarely communicated in an engaging way that people connect with. This includes both customers and employees, as well as potentials customers and employees. The...
CEO Advisory

Why strive to be Indispensable?

Why strive to be Indispensable? Because your competition is global…and overwhelming. A new book,  Indispensable: Build and Lead A Company Customers Can't Live Without comes out of the gate with a holistic rationale on why it is important to look at the critical elements of your business, and how to...
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