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kavita-ganesan
CEO Insider

3 Powerful Ideas for AI-Driven Decision-Making Leveraging Your Customer Service Data

Most business decisions are made using an organization’s structured data, such as sales numbers, revenue, and growth in specific areas. However, this data doesn’t tell you what makes customers tick and how to retain, attract and please customers. The truth is that many organizations own a treasure trove of data...
CEO Spotlight

Former North Face CMO Steve Lesnard Pivots From Sports To Beauty As Sephora’s New Global Chief Brand Officer

While some brands barely survived the COVID-19 pandemic, many enterprises thrived thanks to quick-thinking and future-focused leadership, creative marketing solutions, and the reimagination of brand identities. In these cases, changes in C-suite leadership revitalized brands, providing much-needed outside perspectives on the “new normal.” That’s been the case for the internationally-recognized...
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