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Jim Everhart
CEO Insights

A Dog’s Breakfast of Tactics Is Not a Strategy

Can you have an Instagram strategy, a Facebook strategy, a LinkedIn strategy, and a Twitter strategy? In a word, no. Because tactics are not a strategy. To put it another way, only one company can have a Facebook strategy. The one run by Mark Zuckerberg. If your name isn’t Mark...
Steven J Manning
Tech and Innovation

PILLARS OF SUCCESS

Success defies a universal definition. It is a complex paradigm. On a macro basis, definitions of success differ widely, based on a variety of factors: social position, station and chronology in life, ethnicity, economics, geo-political, and more. It is necessarily defined both qualitatively and quantitatively. It can be unique to...
Mila Yoli Presenceology
CEO Spotlight

Presenceology Founder and Branding Expert Mila Yoli on How Entrepreneurs Can Attract the Right Clients

Attracting clients is an ongoing conundrum for all business owners. From top-level entrepreneurs to local shop owners, and from online storefronts to established corporations, we can’t do business without customers. According to Presenceology Founder and CEO Mila Yoli, the actual issue is not attracting clients — but attracting the right ones....
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