archiveChief Content Officer Insider

Imagine you’re driving along the highway, and see an electric sign saying “79 traffic deaths this year.” Would this make you less likely to crash your car shortly after seeing the sign? Perhaps you think it would have no effect?  Neither are true. According to a recent peer-reviewed study that...

Up ahead is the proverbial road to business success.  It’s a narrow road, flanked by a constantly changing landscape. There are potholes, steep drop-offs at the edge, and sharp turns that hide what’s coming next.  Luckily, you’re on a bus.  It’s a big bus, with everyone on your team seated...

Creating Purpose, Meaning and Impact for the Next Generation: In July 2019, a remarkable event occurred that went largely unnoticed.  That particular month was when demographers believe the United States had more members of the Millennial generation than the Baby Boomer generation.  While the number of Millennials will stay fairly static...

While I will never be glad that a pandemic occurred, I do think that there’s a sort of beauty to what it’s done on a business level. Please don’t get me wrong: I absolutely recognize, of course, that there are plenty of businesses that have suffered greatly and left people...

“Genius is 1% inspiration and 99% perspiration,” said Thomas Edison (although the quote might be more rightly attributed to the late-19th-century academic Kate Sanborn). Since Kapsul Air CEO and Co-founder Kurt Swanson’s line of genius is air conditioning, there might be less perspiration involved, but there’s certainly been no stinting...

While fast e-commerce growth has helped small entrepreneurs grow their businesses, these brands are seeing diminishing returns in a continually growing market. Mainly because a handful of Big Tech companies, like Amazon and Google, are consolidating their power and using it to create hurdles for online sellers. To lend support...

When it comes to building a business, every leader fundamentally understands the importance of a clear and intentional strategy. We recognise the consequences of a haphazard approach to finances or governance. But how many leaders are fully aware of the impact of an unintentional approach to organisational culture? While strategy,...

As the months continue on, we are getting closer and closer to living in what people are referring to as a “post-pandemic world.” This doesn’t mean we aren’t still dealing with COVID or its ramifications. The pandemic permanently changed so many different aspects of our society—including the way we integrate...

There have been studies regarding older employees living their lives and later leaving the workforce and younger hospitality employees entering the hospitality industry. Understanding this future hospitality workforce is crucial as experiential studies of past generations (Baby-boomers, Generation X and Generation Y) have reported high turnover patterns among the hospitality...

How do you acknowledge and interact with life? Which of these two distinct approaches do you take: are you more likely to react or to respond? What’s the difference and why does it matter?   Dictionary.com provides the following definitions for the two terms:  React: “To act in response to an agent or influence.” ...