archiveChief Content Officer Insider

Despite the rise of digital advertising and social media, telemarketing remains a popular form of direct marketing. Like other marketing mediums, telemarketing can be used for lead generation, database cleaning, and sales.  But telemarketing allows marketers to establish personal connections with prospects in a way that digital strategies often can't. However, there...

It’s that time of year when predictions and trends pieces fill in-boxes and foretell of what’s to come in the next 12 months. This year, predictions are being made against the backdrop of doom and gloom, which point to a slowing of post-pandemic growth, ongoing inflation, and recent rounds of...

Most CFOs expect to enact a hiring freeze soon or already have one in place as they anticipate a recession. As a result, many employees are now stressed about their own financial wellness. This article will discuss how implementing earned wage access can help employers boost employee morale during hiring...

Young entrepreneurs often look at the most famous CEOs, such as Satya Nadella, Elon Musk, and Sundar Pichai, for inspiration. The truth is that even though these people are surely successful, the world is slowly changing. Clients are losing trust in huge corporations and are now shifting towards small companies...

When was the last time you felt excited and sure that you had everything maximized in your life? Most people just get pulled along without ever stopping to decide where they genuinely want to go and how to get there. According to Leigh Ann Orsi, a certified life coach, working...

“You suck at innovation.” I unfortunately have to tell corporations this all the time. Why is it that a corporate employee can come up with an innovative idea and get nowhere with it? Despite having an abundance of resources, the corporate innovator is often left begging for time, talent, and...

2022 was the year that corporate interest in employee experience really took off. A decade after the need for customer experience (CX) became mainstream, organizations became increasingly focused on what some consider “CX for employees.” Even Forrester Research, one of the early champions of the importance of CX, stated that...

There continues to be a certain virtue in working through sickness. Even though colleagues and bosses may usher us out the door, or off of our computers, there is the inexorable pull of work. A recent piece in The Economist speaks to this point. The writer admits that “when she...

It’s all too easy to focus your branding efforts on digital marketing, but live events still provide significant ROI. C-suite members must actively participate in live events to build important relationships that can’t be achieved via digital means with customers, investors, and stakeholders. Here are some important factors to consider...

We are witnessing a climate emergency, and businesses must take it up as a priority. The melting glaciers, rise of global temperature, and warming oceans testify to the global transformation of climate. While climate change is an inevitable side effect of the industrialised world, it is seen as an imminent...