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archiveChief Business Development Officer Insider

CEO Insider

How Starbucks Changed the Brand Game to Dominate the Coffee Market

For over 3,000 years, starting with the ancient Greeks, virtually all businesses have been competing the same way: by “branding.” They create and differentiate their brand from rivals with lots of advertising and promotions. Many business professionals believe that branding is the only and best way to compete. That’s a...
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