archiveChief Brand Officer Insider

Although Prince George is destined to inherit the British throne, it appears his younger sister, Princess Charlotte, could surpass him in terms of personal wealth, should their Royal titles ever be stripped away. While neither of the Royal children nor their parents, Kate Middleton and Prince William, receive direct income...

Brands continually face the challenge of engaging potential customers and converting them into loyal buyers. While attracting first-time visitors to a website is a critical first step, the conversion rate for these visitors often remains low. Danny E. Bibi, CEO of AdMedia, emphasizes the significance of remarketing as a powerful...

Elon Musk, one of the world's wealthiest individuals and the founder of Tesla and SpaceX, has once again drawn attention to the popular meme cryptocurrency Dogecoin (DOGE). This time, Musk did so in his signature unconventional style. In a recent post on his social media platform, X (formerly known as...

A prominent Chinese investment bank, once renowned for orchestrating major deals in the nation's tech industry, recently disclosed a surprising $11 million payment tied to the disappearance of its founder, Bao Fan. This revelation has only intensified the intrigue surrounding Bao, who established China Renaissance in Beijing in 2005 and...

In a potential milestone for the professional services industry, EY could soon see its UK division appoint its first-ever female Chief Executive. Following the landmark appointment of Janet Truncale as global CEO in 2023—making her the first woman to permanently lead one of the Big Four accounting and advisory firms—EY...

Norfolk Southern (NSC.N) has launched an investigation into its Chief Executive, Alan Shaw, amid allegations of potential misconduct. The company revealed on Sunday that its audit committee, in collaboration with an external law firm, is conducting an independent inquiry into the accusations. According to reports, Shaw is alleged to have...

In an era where flexible work models are increasingly becoming the norm, Pella Corporation stands out for its strategic approach to hybrid work. John Bollman, EVP and CHRO at Pella, shared the company’s journey and insights into how hybrid work has become an integral part of their talent strategy. Bollman,...

Social media influencers and digital entrepreneurs paint a pretty picture: it looks like success is mostly tied to having millions of followers and instant visibility. Yet, reality is much more complex. Sergey Konovalov's journey to the United States as the CEO of Mobio, a leader in mobile app marketing, is...

Food Security is a pressing issue that affects every one of us. It’s also driving technological innovation and some of the most exciting advances of our generation. Let’s look at the issues behind world hunger, and focus on four companies that are delivering game-changing solutions in the mission to feed...

Finnish technology company Nordtreat has announced the appointment of Outi Kallio as its new CEO, effective from the beginning of 2025. Kallio brings extensive experience in commercial and industrial management, having held several key positions at Teknos Group, where she is currently the Global Commercial Director. Her background includes significant...