archiveChief Brand Officer Insider

As the world turns its focus on 2022, still emerging from the Covid pandemic after nearly two years, many industries continue to shift their business models and customer-related marketing strategies to remain profitable and stay in business. The life insurance industry is no different. Companies are re-evaluating their focus and...

Have you been aspiring to start a small business of your own? Are you looking for ideas to make your business successful? More often than not, small businesses fail when people go wrong with their core idea itself. The idea of a small business should be conceptualized after considering various...

Scaling your business is crucial to growing sales and maintaining customer satisfaction while improving the cost-effectiveness and capability of your business to grow. As a business leader, keep in mind that scaling your business doesn’t simply mean increasing your sales and customers. It mainly means handling an improved workload cost-effectively...

Each of us has our own perspectives. We see the world through our own eyes. The uniqueness of our perspectives is what makes humanity such an intriguing and dynamic organism, one that is ever-changing and filled with limitless potential.  In previous installments to this series, readers learned how important having...

Premier Capital Hellas remains committed to its strategy and continues to invest in the Greek market despite the difficult times we are experiencing due to the financial and social impact of the pandemic. Simona Mancinelli, Managing Director of Premier Capital Hellas is a leader, trying to overcome all the difficulties...

Making the move the move across three different industries might seem like a haphazard career path. But for Brandon Taubman, there’s a methodical approach to every decision. That’s true from his own personal journey to the day-to-day tasks he takes on in every role he pursues.  As a data scientist...

Purpose gets a bad rap in the leadership space. Purpose-driven leaders are labeled as woo or misguided even. But purpose, in its bigger context, is simply about meaning, and right now, purpose is having a moment. For almost two years, leaders have adjusted, shifted, pivoted, repositioned, and even abandoned offerings...

More than 100 years ago, Teddy Roosevelt delivered a speech at Le Sorbonne, University of Paris, titled Citizenship in a Republic, popularly known for its passage "the man in the arena."  Future Hall of Fame quarterback Tom Brady saw this quote every day in the locker room during his time...

CEOs certainly have their work cut out for them these days. Facing uncertain supply chains, accelerating inflation, and widespread labor shortages, it’s critical for executives to get as much control over cash flow as they possibly can. By doing so, it’s possible for them to navigate the current difficult business...

Public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. A simple statement, but it is an industry that requires individuals who are multi-talented. They must be energetic, creative, possess sound communication skills and have the ability to establish lasting connections...