archiveChief Brand Officer Insider

Every person and team member wants to believe in what they do, who they believe in and they also want someone to believe in them.  Something to believe in is the vision of the business.  Someone to believe in is the business leader or owner. And every team member needs...

In the dynamic landscape of modern work, the debate over remote versus in-office work remains at the forefront. Amidst the diverse opinions and strategies, one principle stands out: managing to output. This approach focuses on the results rather than the hours clocked in, a concept that resonates deeply with Jacky...

Aryn Hala is a celebrated chef based in Gold Coast, Queensland, known for her innovative approach to cooking and commitment to sustainability. Born on April 12, 1988, her passion for food was sparked at an early age in her grandmother’s kitchen, where she learned the value of fresh, local ingredients...

Japan's ongoing push to elevate more women into senior business and industry roles has encountered a setback, with a recent survey revealing that only 13 female CEOs are leading the country's top firms. According to the Kyodo news agency, women occupy just 0.8% of the CEO positions among the 1,643...

Although Prince George is destined to inherit the British throne, it appears his younger sister, Princess Charlotte, could surpass him in terms of personal wealth, should their Royal titles ever be stripped away. While neither of the Royal children nor their parents, Kate Middleton and Prince William, receive direct income...

Brands continually face the challenge of engaging potential customers and converting them into loyal buyers. While attracting first-time visitors to a website is a critical first step, the conversion rate for these visitors often remains low. Danny E. Bibi, CEO of AdMedia, emphasizes the significance of remarketing as a powerful...

Elon Musk, one of the world's wealthiest individuals and the founder of Tesla and SpaceX, has once again drawn attention to the popular meme cryptocurrency Dogecoin (DOGE). This time, Musk did so in his signature unconventional style. In a recent post on his social media platform, X (formerly known as...

A prominent Chinese investment bank, once renowned for orchestrating major deals in the nation's tech industry, recently disclosed a surprising $11 million payment tied to the disappearance of its founder, Bao Fan. This revelation has only intensified the intrigue surrounding Bao, who established China Renaissance in Beijing in 2005 and...

In a potential milestone for the professional services industry, EY could soon see its UK division appoint its first-ever female Chief Executive. Following the landmark appointment of Janet Truncale as global CEO in 2023—making her the first woman to permanently lead one of the Big Four accounting and advisory firms—EY...

Norfolk Southern (NSC.N) has launched an investigation into its Chief Executive, Alan Shaw, amid allegations of potential misconduct. The company revealed on Sunday that its audit committee, in collaboration with an external law firm, is conducting an independent inquiry into the accusations. According to reports, Shaw is alleged to have...