The “Fall 2024 Fortune/Deloitte CEO Survey” reveals a sharp uptick in CEO confidence regarding the global economy, marking a significant improvement from the summer survey. This optimism appears to be driven by factors such as expectations of a favorable tax environment, reduced regulation, and support for mergers and acquisitions (M&A). Additionally, recent Federal Reserve decisions to lower interest rates have likely contributed to this positive outlook.
CEOs surveyed expressed more optimism about the regulatory landscape, viewing it as an area of opportunity rather than risk over the next year. Strategic priorities are shifting towards robust investments in innovation, particularly in artificial intelligence (AI) and talent transformation, though momentum in non-AI technologies and sustainability efforts remains relatively slower.
Conducted between November 11 and 19, 2024, the survey included input from over 140 CEOs across more than 20 industries. Participants represented Fortune 500 and Global 500 companies as well as select public and private organizations within the global Fortune community. This edition marks the 14th iteration of the Fortune/Deloitte CEO Survey series.
The recent U.S. election has heightened CEOs’ sense of opportunity in several areas. Taxes and the adoption of AI/Generative AI topped the list at 66%, closely followed by business growth at 68% and access to capital at 58%. However, certain areas showed limited optimism, including geopolitical stability (16%), climate and sustainability (7%), and international trade and tariffs (7%).
The survey also highlighted a rise in optimism about organizational and industry performance. Eighty-four percent of CEOs expressed confidence in their organizations, up from 73% in the summer, while 61% expressed optimism about their industries, a notable increase from 48%. This positive sentiment may reflect expectations of business-friendly public policies, presenting both opportunities and challenges for corporate leaders.
Business growth remains a central focus for CEOs, with 88% indicating plans to invest in new products, services, or market innovations. AI and Generative AI have emerged as transformative priorities, with 48% of CEOs identifying opportunities in these areas, signaling a shift from theoretical interest to practical application. In contrast, only 13% of respondents saw immediate opportunities in other emerging technologies such as quantum computing.
As CEOs look to navigate the evolving economic and technological landscape, their increased optimism reflects confidence in leveraging innovation and strategic investments to drive growth in the coming year.
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