archiveChief Accounting Officer Insider

Producing freely accessible content is key to good content marketing. As backward as it may seem, a free sample of your insight and perspective will drive audience interaction with your brand, attract new users, and provide results. Thought leadership content relies on sacrificing your “industry secrets” to share them with...

The case for video marketing is clear. Just as evident is that brands miss an exciting chance to connect with customers when they don’t produce videos. Megan Allinson of BKM Marketing outlines why brands should integrate this powerful asset in their marketing mix and offers strategies to creating valuable video...

Have you found yourself trying hard and still being unable to reach a certain goal? There is an explanation for that. And there is not only one single explanation that applies to everyone. Each one of us has different obstacles that have to overcome along the way. You are confused...

Brazilian entrepreneur and civil engineer Haroldo Jacobovicz is passionate about the transformative power of information technology. He founded Horizons Telecom in 2010 after years of working with information-solutions.  Horizon Telecom is now one of Brazil’s most respected telecommunications suppliers utilizing a 100% fiber network, advanced equipment and multi-point redundancy for...

The pace of change is unheralded. Broad consumer trends quickly become widely adopted norms. Clubhouse competes with Zoom and Facebook as people seek new ways to connect and converse. Why watch (or listen) to someone else’s story when you can narrate your own? My work with purpose-driven organizations spanning arts...

The COVID-19 pandemic has changed our expectations of the leadership role. The swiftness of change and the uncertainty it inflicted on us has altered our values. We're seeing leadership in a new light. Existing leaders now need to reassess their roles in response to the change. There are five major...

More and more consumers globally buy things online. This trend grew unexpectedly high due to Covid-19 expansion and the movement restriction measures that governments all over the world decided to implement. In 2021, China is expected to become the first country in the world where the value of online sales...

As of March 12, 2021, the net worth of Indian billionaire Gautam Adani has jumped $16.2 billion in 2021 to $50 billion, according to the Bloomberg Billionaires Index. This has made him the year’s biggest wealth gainer, beating even Warren Buffett, Elon Musk, Mukesh Ambani, and Bill Gates. Adani Group...

Warren Buffett is now worth more than $100 billion, according to the Bloomberg Billionaires Index. This means he joins Jeff Bezos, Elon Musk, Bill Gates, Bernard Arnault, and Mark Zuckerberg as the 6th person in the elite $100 billion club. Bloomberg reported that his wealth has grown by nearly $12.8...

The economic impact of the pandemic has been disproportionately hard on women entrepreneurs, according to research published by Tatiana S Manolova, Candida G Brush, Linda F Edelman, and Amanda Elam in SAGE Journals. This extra impact comes from more than one direction, including the fact that women-run businesses tend to...