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archiveBoard Of Trustees Insider

Bertina Ceccarelli
CEO Insider

Five Culture Keys to Unlocking Innovation that Drives Diversity and Performance

The greatest innovations reshape our worldview about what is possible.  In just the past few years, entire industries have been created or disrupted by major advances in energy storage, blockchain, AI, and telemedicine.  Companies that excel at bringing innovation to market commit to sustained investment in R&D, have a deep...
CEO Opinions

How to Build an Inbound B2B Marketing Funnel

How to Build an Inbound B2B Marketing Funnel: Companies must position themselves strategically to onboard customers effectively using various B2B tools in today's business environment. An inbound B2B marketing funnel allows businesses to attract, engage and convert prospective customers into paying customers. The marketing funnel gets narrower and takes potential customers...
CEO Perspectives

3 Ways to Make More Through Franchising

Without a doubt, the franchise industry offers a great opportunity to earn a living. According to the International Franchise Association (IFA), it was projected that the industry would be responsible for 3% of the nation’s overall economy in 2022 tallying $501 billion. Franchises also make a major contribution to employment...
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