CEO Insights

Every business leader, CEO, CFO, COO generally feels the same sense of blindness when it comes to digital marketing, how do we measure the return on our investment? The answer is relatively simple, without the right tools and platforms to deliver you that all-important data, there is no way to...

How to use your personal brand as the key to your company’s competitive advantage. Over the past decade we've seen personal brands carry more influence in the business world than corporate brands. Tesla would not be the same without Elon Musk, Apple would not have been the same without Steve...

When I conducted my first half-dozen CEO peer advisory group workshops more than four years ago, I asked the members how they would rank their psychological safety on a scale of 1-10. I wanted them to think of it in terms of how willing they are to be open and...

The push toward going green is no fleeting trend for companies. Besides environmental stewardship being the right thing to do for our planet, consumers also indicate that it makes a difference in their brand preferences. How can green hopefuls best showcase their eco-friendly efforts, then? The race has begun. And...

To measure the period profit of a company is not an economic problem but a technical one. In order to be able to measure, one first has to gauge. The core of measuring is the notion 'calibration', including gauging. In this article, the words 'gauging' and 'measuring' are distinguished from each...

It’s no secret that it costs money to onboard a new employee. According to the Human Capital Benchmarking Report by the Society of Human Resource Management (SHRM), the average cost-per-hire is $4,129.00 with an average of 42 days to fulfill a position. So, it’s incredibly frustrating when your new hires...

Outbound lead generation is key to ensuring predictable revenue growth, but businesses sometimes run into common pitfalls. For instance, leaders often rely exclusively on one channel and anticipate immediate results. But by investing in a multichannel strategy, leaders can reap the benefits of a holistic approach and see sales success....

Resilience was the leadership buzzword of 2020, and for good reason. While some leaders shone and were totally in their element, many learned that they weren’t as resilient as they thought; and their weaknesses were exposed for all to see. On top of that, many found that real resilience is...

Some women are capable enough combining leadership roles in giant companies with being good mothers and supportive partners for their husbands. In this article, we present ten female CEOs with significant qualifications. Mary Barra – General Motors Company Mary Barra started working for General Motors in 1980 when she was...

Productivity is the gamechanger in terms of improving your performance yet so many articles skirt around the subject by discussing efficiency vs effectiveness as if they were a set of mutually exclusive options rather than complementary concepts which are in fact two sides of the same coin. The economic definition...