CEO Insights

Public relations (PR) is an important component to any business marketing plan.  Typically, a marketing plan has three parts: marketing, advertising and PR.  All three parts need to have a strategy that complements the other. The purpose of having a public relations plan is it helps you outline the key...

Lars Lehne of Incubeta argues that the most critical changes in business are the ones we made before 2020 . I'm not one to make big bold predictions. I've been playing this game too long to not know better. If there's one thing being a business leader in tech teaches...

We didn’t really have a formal ‘culture’ for the first…many years of our existence.   I had a sort of sense of what I wanted us to look/feel/behave like, but it was never committed to paper, never repeated out loud/with any frequency, and as such was basically left to the interpretation...

Ken Blanchard and Phil Hodges¹ estimate that fewer than 10% of organizations have clear, written values and many take the work on values no further than words. To create an impact, core values need to extend into the day-to-day fabric of the organization and be a reference for decisions and...

The COVID-19 pandemic dramatically impacted our world’s economy and the ways we work and socialize; it also accelerated the rate at which we develop and adopt new technologies. Though, perhaps one of the biggest tangential effects of the pandemic is around the future of the workplace. If there is one...

Leaders often hear that they need to stay innovative in order to succeed and grow their business — and this is especially pertinent following the “new normal” ushered in by the COVID-19 pandemic. However, it’s easy to encounter some innovation-related pitfalls on this journey. Rhett Power discusses some considerations CEOs should...

Thirteen Lesson’s that’ll Bite You if Ignored when Merging Your Business with Another! The path to global wellness in your business may be through partnerships, collaborations, mergers, or associations with other organizations that can exponentially accelerate your business footprint. Whether your intentions are altruistic or financially motivated, the integration of...

Marketing can get expensive: from paid advertising to costly outbound sales tactics, there are hundreds of ways businesses can build brand awareness. The truth is, every business wants organic reach, but how is that possible?  It seems we all want results, and we want them now, but does the real...

A new survey conducted by SAS shows that customers intend to increase their spending as vaccination rates are improving. Participants were asked to complete an online questionnaire in August 2020 in a number of markets around the world (Czech Republic, Egypt, Greece, Hungary, Poland, Qatar, Romania, Russia, Saudi Arabia, South...

Three out of four US adults plan to travel at least once in the next six months according to new research and its insights which show that Americans’ feelings about travel have changed.  MMGY Travel Intelligence has released the 2021 “Summer Edition” conducted in June 2021. The last findings in...