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CEO Insights

CEO InsightsTech and Innovation

Attacking The Competition

The business world is more than competitive, but still, there is room for newbies to enter. Our advice is certainly to be confident when it comes to competition. If you are the kind of person who is scared of that, then the business world is not for you. Identifying the...
Brainstorming
CEO Insights

You Can Do Better Than Brainstorming

“Why are we all here?” asked Dan, the CMO of the multinational pharmaceutical company for which I was consulting. We all looked at one another—marketers, creatives, strategists, and brand managers. Then Dan looked at me, expecting a response, and then everyone looked at me. “To conceive an impactful marketing idea...
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