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CEO Insider

CEO Insider

Why Dropping Your Prices Is A Recipe For Disaster

Can you recall a business you knew that seemed on the surface to be doing well and then 'bang', it failed? How about the one you thought was doing well as it grew and grew in multiple locations and then disappeared; known as growing, growing, growing, gone. Often the growth...
CEO Insider

The Importance Of Rhetoric In Inspirational Leadership

Charismatic leaders demonstrate that rhetoric is a key aspect of their approach to leadership and of their success as leaders. Communication that contains specific content references and rhetorical devices, and uses specific non-verbal behaviours in its delivery, has the capacity to profoundly influence a person’s evaluation of the leader. Specifically,...
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